Which is the strongest part of SEO, on page or off-page optimization?

by Ordius IT Solutions Website Design & Digital Marketing

SEO strategy can be divided into two different categories :

On page search engine optimization:On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Off page search engine optimization: off page looks how popular your site is

What is On-Page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.Here are the biggest factors included.

Page Titles
Meta Descriptions
Meta tag keywords
URL Structure
Heading Tags (H1, H2, H3, H4, etc.)
Image Optimization
Internal Linking
Use Responsive Design
Boost Site Speed
Use Social Sharing Button

What is Off-Page SEO?

off-page SEO which refers to backlinks and other external signals.

Link Building
Social Media Marketing
Social bookmarking
Creating Shareable Content
Forum Submission
Blog Directory Submission
Article Submission
Video Submission
Image Submission
Document Sharing
Info-graphics Submission

On or Off page SEO are equally important in terms of search ranking. It is advised that you do both on page SEO and off page SEO since they differ from each other and they serve different purposes. The onsite SEO is to make the website SEO-friendly while the offsite SEO is more about building backlinks to the website.

seo-India