When this has nothing to do with that

by Cheryl Baumgartner(CITRMS) Independent Associate with LegalShield I suppose you could call this a rant.  I prefer to think of it as a word to the wise.  Many marketers are shooting themselves in the foot and I mean to point that out to them.

I have seen more than one article posted here on APSense that has absolutely nothing to do with the product or service being promoted and yet the poster is using it for that purpose.  I don't mean that they have posted an interesting article and used a signature link to promote their product.  That is not an issue to me.  It simply shows that the promoter has varied interests.  I'm talking about taking a completely irrelevant article and using it as a vehicle to post completely unrelated hyperlinks.

Let me show you what I mean.  Lets say that I am promoting a travel agency.  It would make complete sense for me to post articles about tourist attractions and include links to my business.  After all I am promoting travel.  And I can use PLR articles for this.

I could also think outside of the box and post a medical article that deals with common ailments that a tourist might experience visiting another country.  I could Post articles about wildlife in other countries since all of these things can be tied into the idea of visiting another country.  All of these things make sense right?  All of these things can give a different point of view and information that is relevant even if it is not commonly posted.

Now lets look at the 'shoot yourself in the foot' approach.  I post a PLR article on diabetes and proceed to scatter hyperlinks to my travel agency throughout this article.  It makes no sense does it?  If you are going to use article marketing use your common sense also.  Don't take an irrelevant article and scatter your promotional links through the text and think you are being clever.  In fact the opposite is true, all you do is make yourself look rather silly.

Created on Dec 15th 2011 15:36. Viewed 680 times.

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