What’s, Why’s and How’s of Digital Marketing?

by HARMANDEEP S. Digital Marketing Executive

choosing digital marketing as a career option, it is important to know the answers to three most important questions that emerge into the mind of each and every person when they hear an entirely new name. These three important issues that this article will try to answer are What, Why, and How.

What is digital marketing?

If looked at the basic description of digital marketing, it can be said as, promoting the different product, brands, services, and species of various items by airing them through various available options like television, cell phones, social media, emails, messaging, etc. With the passage of time marketing has completely changed. Earlier the selling options lied only in the hands of sellers and the consumers had very limited options due to lack of information.

But the availability of internet and its easy access to the ordinary people have not only made them self-educated but increased the competitive level for the majority of the companies. Because of social media and televisions, even smaller insignificant company but possessing strong hands over digital marketing are being able to attract the attention of the buyers. This is what digital marketers do. They draw the attention of the consumers via various tactics whether it be through social media, television, radios, emails or cell phones.

Why the need for digital marketing?

It is quite evident that digital marketing field changes at an extremely high speed and so does its demands. To keep up with the increasing competitive level of the market, companies must make sure that they have hired some digital marketers to help them cope with the changing requirements.

Here is a list of relevant facts that states why companies and firms need digital marketers in their firm.

Digital marketing is more affordable as compared to traditional marketing. The positive side of this cheap but effective advertising method is, it has a wider spectrum of audience across the globe.
Tracking results have never been so easy. With the advanced technologies, it is possible to analyze the analytics and data of the marketing campaigns organized so far. Although it was not impossible to gather this information during the era of digital marketing, it never means that gathering results were an easier task. So faster the companies can gather these data, the faster they can prepare their strategies as well find their flaws in their previous unsuccessful or less successful campaigns.
Increase the number of customers. Today’s generation is called as techno freaks. All their works have converted to be technical and reaching those sections of customers; companies need to change their strategies and accept digital marketing.

How to Use Digital Marketing?

There are many digital marketing models available but the question to confuse the most is, which plan to choose and how it will help the firm?

There are four famous models for digital marketing strategy.

Digital Branders

This model is mostly accepted by the companies that produce consumer products or companies indulged in the business of building and renewing brand equity. The main purpose of this model is to attract the attention of the buyers and gain their loyalty. The better the strategy of the company in influencing the mind of the consumers, the more trustworthy they will be in the eye of the customers.

Customer Experience Designers

The companies using this model uses the client data and view the insights to create a marvellous experience of the brand for the end-to-end user. Finance companies, airlines, hotels, and retailers are the type of companies that completely depends on the customer services and hence uses this model to gain the loyalty of the buyers.

Demand Generators

The companies indulged in the business of producing apps, websites, web pages, social communities, etc., use this model. The companies using this model pay the majority of their attention in drawing the traffic to their websites, etc.

Product Innovators

This model is used to identify and design the new roll-out of the advanced products emerging into the market. The companies need to interact digitally with their customers to get the insights so that they can work out their strategies accordingly.

Digital marketing will be making a boom in the years to come. Now, that should urge you to opt for an Advance Online Marketing Course from Digital Marketing Institute in West Delhi