What will be a good Brand Name for an eCommerce business?

This could equally apply to your eCommerce shop, website, product or business. Your eCommerce domain name needs to have longevity.

Considering your business plan, does this name suit where you’ll be in 10, 15 or even 20 years ?

A great eCommerce name should reflect the needs or desires of your customers or reflect the personality of your brand. This is very important therefore choose carefully !

The name for an eCommerce store should be unique, dissimilar to other brands which could otherwise cause confusion or even bad news through association in the long run. It should be rememberable and easy to pronounce.

Make sure if you call somebody and you tell this person your brand name, that there is no question such as “ I didn't understand exactly, what did you say ? ".

Could you register or protect this eCommerce business name? It can be very expensive to try to register common language terms for example: “ New York Books ”.

It needs to be easy to remember. Misspelling a common word or phrase has a future in constantly spelling it out for people.

You should be able to reserve all top level domains with your name, so make sure that there is nobody else using this name. That is why it is needs to be unique.

Last but not least - Make sure it is useable for international markets. Even though you might not plan to expand, just do not limit your business locally.

If you like it, please read my previous article here: http://www.apsense.com/article/how-to-start-running-your-ecommerce-business-from-home.html

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