What to Factor in When Designing Candy Packagingby Terry X. Marketing
The continuous growth of the candy market has led to the boom of candy packaging design. However, despite the huge market, the competition is also tough. Candy manufacturers and consumers as well pay more and more attention to packaging appeal of candies. Then what factors shall we consider when designing candy packaging?
1. Adequate Protection and Containment
The basic protective function of packaging is related to the quality of the candy, and of utmost importance. There are many types of candies and confections, the main ingredients of which are generally granulated sugar, caramel, milk powder, cream, etc. Some may also be added with flavor, edible gum or starch. Thus proper packaging is needed for the preservation of candies.
Due to the distinctive composition of the candies, the requirements for packaging materials selection greatly differs with candy types. Candies with low water content tend to absorb moisture and become sticky, while those with high water content are easy to shrink and grow molds and mildews. Stuffs like starch and butter, etc. are prone to oxidation and deterioration when exposed to air. Therefore, air-proof and moisture-proof function should be taken into account in candy packaging design and material selection.
2. Easy to Use
Whether the packaging is convenient to use also directly impacts on the confections experience. For example, sealing of the jelly cups should be secure enough to prevent breaking and consequent overflow of juice during the storage and transportation. But if the seal too hard to lift open, then it would backfire and have a negative impact on the sales. Candy packaging should always strike a subtle balance between fastness and convenience.
3. Food Safety Issues
Packaging has direct contact with candies. If there’s any toxic substance it will do harm to consumers’ health. Only food-grade materials can be used. When plastic packaging is involved, make sure it’s BPA free. Besides, candy packaging always features gorgeous printing. However, the toxic substances contained in inks and solvents will transfer.
4. Unique Shapes & Design
Branding & advertising have also become a feature of candy packaging. As a kind of snack food, candies are widely used in banquets, weddings, holiday gifts and other occasions. But wherever they are consumed, candy consumers are increasingly attracted by the packaging and appearance. The sweet and lovely packaging on the market attracts consumers' appetite and desire to buy. Make sure to create designs that distinguish the brands from competitors and appeal target consumer groups.
5. Go Green
Environmental awareness has been greatly aroused among the general public compared to decades ago. Thus make sure that your candy packaging designs have environmental care in perspective. Use eco-friendly materials and encourage consumers to reuse and recycle the packaging materials, etc.
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Created on Aug 25th 2020 23:03. Viewed 109 times.