What Makes a Good Branding Strategy?

by Ditro Stef Manager

When it comes to branding, you should know that it's one of the most important aspects of any business regardless of type and size. In fact, when your branding strategy is top notch, then you can expect your business to not only grow, but also get a major edge in the ever increasing competitive markets out there. However, what is branding and what are some of the things you need to know about it?

Get a great logo

One thing you need to know about branding is that it basically represents your promise to your client. You actually tell him through it about the quality and types of products he can expect to get from you and if you fail to meet his expectations, then he's going to turn to your competitors. Your brand is derived from how individuals perceive you to be, from whom you'd like to be and from who you are. Because of that, you need to make sure you get a logo that's easily recognizable and then place it everywhere.

Brand messaging

It's very important that you put some good thought into the main messages you'd like to communicate about your brand. On top of that, every new staff member you hire should absolutely know everything about your brand attributes.

Carefully integrate your brand

The great thing about branding is that it actually extends to every aspect of your business. This includes your Email signature, how your business envelopes and cheques look, the way your staff handles sales calls, how they answer calls and so forth.

Create a voice for your company

It's very important that you create a company voice that's going to be applied to all written communication and also used in the visual imagery of both offline and online materials. If your brand is ritzy for instance, then you should try and be more formal, but if your brand is friendly, then you need to be conversational.

Come up with a tagline

Capturing the essence of your brand is an excellent idea if you want to make sure that you're going to spread the word about it fast. As you can already imagine, the tagline needs to be concise, meaningful and also capture the essence of your brand.

Standardize your brand

What you need to understand by this is the fact that you need to use the same feel, look, logo placement and also color scheme throughout. This is not about trying to be as fancy as possible, but actually trying to be consistent.

The importance of protecting your brand

Creating a brand is a very hard and costly process and that is why it's very important that you protect it at all times. By protecting your brand, you reduce the risk of having your brand image damaged by people who use your brand logo and name without your permission. It's also understandable that protecting your brand online can be time consuming, but the good news is that you can now use Google alerts or even specialized services that can help you identify abusers and bring them to court.