What is your target demographic?

 ITS WERE THE World Searches... 

5 Most Popular Search Engines incredible market access and tends to be where people are it’s a great medium for getting in front of people when they aren’t looking for you... 

 ========================= 

 it a real local search player.your target demographic - 

1. Google 

2. YouTube 

3. Amazon 

4. Facebook 

5. Bing.com 

========================= 

What is your target demographic? 

========================= 

Meet the 5 Most Popular Search Engines in the World. 

FIVE of the most popular search engines, the SEO pros and cons of each, valuable optimization tips. and a lot of missed opportunities...

 ========================= 

 look at opportunities around us 

 can create bigger traffic with less work- 

 look at FIVE of the top search engines. 

 a brief exploration of some links to some of the best articles how to market to and monetize them...  

 ========================= 

1. Google 

With over 75 percent of the search market share, Google. clearly needs to head up any list of the search engines, Created as a research project in 1996 by Sergey Brin and Larry Page, they offered to sell their engine in 1999 to Excite for a whopping $750,000. The offer was rejected, Google’s parent company Alphabet is now worth about $650 billion. 

 Powering their own search results, Google also provides the search results for a wide array of other engines, including the old favorite Ask.com. Pros & Cons The big appeal to ranking on Google is clearly the massive potential traffic. 

The downside is that everyone else wants this traffic, making organic search the most competitive and paid search more expensive than on other sites. 

 Google is moving searchers away from clicking through to websites and toward fulfilling their On needs and directly on the Google website via featured snippets, reduced numbers of organic results on the first page, increases in paid search results, making the competition more costly with less potential reward. 

 ========================= 

Optimization Tips, valuable Tips on marketing on Google, 4 Most Important Ranking Factors, According to SEO Industry Studies A Beginner’s Guide to SEO in a Machine Learning World.Why Google AdWords Isn’t Working for You- 

 ========================= 

 2. YouTube 

YouTube was founded in 2005 by veterans of PayPal and was purchased just over a year later by none other than Google, giving it control over the top two search engines on this list.

YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users (that’s right… billion). 

Learn More, If you’re curious about the first video uploaded (which has over 41 million views) it’s a 19-second clip of co-founder Jawed Karim at the zoo. Not exactly MTV playing “Video - The Radio Star”, but it got the job done. 

 ========================= 

Pros & Cons As with Google, it’s easy to see the allure of such massive traffic but that’s also the pitfall for marketers. Using YouTube as a vehicle for traffic cannot be underestimated in its impact if successful. 

However, considering that over 300 hours of video are uploaded to YouTube every minute, it can be challenging to stand out. With paid opportunities under the Google AdWords system, it can also get pricey to compete on that front. That said, if you can get the attention of your target demographic on YouTube with amazing campaigns such as those by GoPro or Blendtec, you can get incredible exposure inexpensively. 

 ========================= 

Optimization Tips, A few valuable pieces on marketing on YouTube -How To Rank YouTube Videos? How Video Rankings Differ On Google And YouTube? 

How Deep Learning Powers Video Search - 

 ========================= 

 3. Amazon 

Amazon was launched in 1995 and, thus, is considered as one of the first large companies to sell goods online. 

 In 1999, The Year for making online shopping popular and accessible. So successful is Amazon, that last year more than half of all online shopping searches began not at Google but at Amazon. Combine this with Whole Foods, which gives them access to fresh foods, and number continue to climb. Anyone want a Bluetooth adapter with their organic avocado? 

 ========================= 

Pros & Cons The positives, like on Google, are obvious – scale. If you sell blue widgets and you want to be where people search for them, then you want to be on Amazon. 

In fact, some can argue based on the numbers that having a ton of great and useful content might help you rank on Google and get all those folks trying to figure out what blue widgets are and which one they need, 

but unless you’re on Amazon, you won’t be where they are when they’re actually looking to convert. The downside is that the competition is fierce, the pricing and other details are easy to compare vs. competing products, and the cost for selling there can get pretty costly at times. 

Entering early can be difficult if you don’t have a unique product as sales and reviews are important for rankings. For the same reason, well-established companies with good products and reputations can hold their placements well. 

 ========================= 

There are also CPC options for product promotion. It can be pricey, but you’re also getting the searcher at the buy end of the cycle, so what engine isn’t? It’s too early to tell right now how Alexa will impact searches and sales but this is an area to watch. 

To prepare yourself for the possible scenario where Amazon wins ( in the personal assistant race) Optimization Tips, A few valuable pieces on marketing on Amazon - How To use Amazon SEO, How To Rank Products On Amazon -The Complete Guide to Amazon Alexa SEO. 

 ========================= 

 4. Facebook 

In 2006, Facebook (as we know it) was born. From 2004 it was accessible only by students and in 2006, it was opened up to the world.It’s not a natural go-to when thinking of search engines, however, last year it surpassed 2 billion searches/day putting it ahead of Bing. 

 ========================= 

With more than 1.5 billion logged in visitors per month, Facebook also gives businesses and advertisers incredible market access and tends to be where people are when they’re not working (present company excluded obviously), meaning they may be in a better situation to follow their nose and get side-tracked by your offering if it’s of interest. 

 ========================= 

Pros & Cons It’s probably becoming pretty obvious how this story plays out, the biggest “pro” is the user base but as is true with almost all platforms. With that user base comes the biggest “con” – the price. Depending on your target demographic, the price can run up to many dollars per click making it cheaper than Google AdWords but still pricey. Some can argue that the traffic isn’t as targeted. Therein is another pro-and-con: while traffic via the AdWords search system revolves around search queries (on Google at least) lending an inherent relevancy, a lot of Facebook advertising revolves around job titles, locations, interests, and other demographic data. 

 ========================= 

You tend to lose a bit on relevancy, however, it’s a great medium for getting in front of people when they aren’t looking for you. incredible market access and tends to be where people are it’s a great medium for getting in front of people when they aren’t looking for you... 

 ========================= 

 Want to launch a new product? Get your new e-book in front of a bunch of SEO professionals who might not be searching for “seo ebook”? Facebook lends a lot of flexibility in this area.

 ========================= 

While their organic reach has tended to drop dramatically in the past few years, Facebook also can be a solid source of unpaid traffic. 

 ========================= 

This involves ensuring you have brand loyalty and are consistently producing good content as consistent engagement is the key to ranking organically. Optimization Tips, A few valuable pieces on marketing on Facebook - 10 Facebook Ad Optimization Hacks for Massive Success- 6 Tips to Optimize Your Facebook Page, 7 changes by Facebook that make it a real local search player. 

 ========================= 

 5. Bing 

Bing replaced MSN Search as Microsoft’s answer to Google in 2009. Launching with just 8.4 percent of the search market share, they quickly crossed 10 percent, and in a deal later that year to power Yahoo search, rose to 28.1 percent. In 2016, they added AOL to the sites they provide search results -These additions made them a real contender and 

 ========================= 

the latest data from Microsoft indicates they are now powering 33 percent of U.S. searches. Bing has been making a lot of plays recently in the advertising space in their effort to catch up with Google, Pros & Cons, While Bing doesn’t have the market share that Google has, it is respectable in many markets including the U.S. and U.K. 

 ========================= 

Organically their algorithms aren’t as sophisticated as Google’s, Due to the lower traffic, there are less SEO pros vying for the top 10 positions Optimization Tips, A few valuable pieces on marketing on 

Bing. 

 ========================= 

 5 Ways SEO for Bing is Different from Google SEO. 7 Tips To Optimize our Bing Shopping Campaign. PPC strategy for small businesses...