What is Web Traffic Anyway?

by Esther G. Online Self Improvement

Words mean different things with the context or even the state in which they are used.

Water is liquid at room temperature, vapor over boiling point, and ice below freezing point. Its chemical composition does not change, but its presentation is so different that even the sages will need convincing to believe this is all water.

Another word we stumble upon on a daily basis is traffic.

Traffic to the Meteorologist

To the meteorologist, it is all about the circulation of cars on our roads or airplanes in our air spaces. Weather affects traffic in very direct ways. An ice storm can bring road and air traffic to a standstill. A tornado is a meteorological phenomenon, but you are doomed if you defy it and get on the highway or take your plane to ride it out. You will be killed.

Traffic and Important Life Transactions.

Whether traffic is slow or fast moving is important in our tech age, where we keep appointments by mini seconds. If you underestimate road or air traffic and get late to an important appointment, you may as well kiss goodbye to your best business deal.

Traffic to the Sheriff

To the sheriff and county officers, traffic is all about motorist behavior on the road. While a good chunk of their time is spent restoring traffic if disrupted by an accident, they also want to be sure that every motorist is following the road traffic code and not causing accidents. A traffic violation, if you are unfortunate could mean severe sanctions including the loss of driving privileges.

Traffic to Internet Professionals

Here in our corner of the global wilds, traffic means something totally different from the Sheriff's or meteorologist's understanding of the word. Internet professionals mean something totally different when they talk about traffic. Traffic in their context has to do, not with asphalt roads and motorists behavior but with visitors to websites, affiliate links and online videos!

Traffic is convergence.

I like to be unconventional in my definitions. So I will call traffic a convergence, an attraction of people to a targeted cyber spot. Traffic is direction and channeling, or guidance, making sure that people see what we have put out there and can interact with us through it.

Traffic is People

Traffic means people we expect to see our opportunities. Without people, the best of our online efforts are vain. Without people we may as well stop working online. In a nutshell, traffic is every human eyeball that gets to see your marketplace display.

You Pay for Traffic

Yes, you do pay for traffic. While you can get some traffic free, you get better results with targeted paid traffic. How much you pay depends on who you are getting the traffic from, where it is coming from, and how you intend to use it.

Without going into further details, the crucial question is,

"Are you paying too much for traffic?"

If you answer is yes, then you need to do something about it and we can help if you will only stop long enough to click this link now.