What is UX Design and How UX Design Helps Transform Business Growth To Next Level?

• Prototype- To simply put across, a prototype is the mockup version of your final product, which is reviewed before the website is out for testing. It helps to fix the issues internally before things go out of your control once it is published. In prototype avoid using creepy features and add your web content in the right way.

• Testing- Once you’re done with the prototype, send your product for testing to check the usability. But we recommend avoiding testing your product by the internal team as they know what features to add and what not, so getting genuine reviews from them is not possible. Choose a small segment of the audience and ask them to use your website, jot down the responses and then make the changes accordingly.

Imagine, you want to purchase some goods and you’re browsing over a plethora of websites. Suddenly, you come across two three websites that serve your needs, but you choose one of them. Why? Apparently, while using you find it easier comparatively and enjoy the overall experience. Same is the case with your website or mobile app, if your design looks creepy and is uneasy to use, many users will simply click off the site. This is where UX design comes into play! When you, yourself, don’t feel like ordering goods at some websites, how your customers will prefer your website if it lacks in interface design? Therefore, a better UX design will not attract visitors, but it will also boost your conversions.

A website is of no use if it has not been optimized on search engines. That’s the reason you might have a team of SEO experts. But to rank your website on SERPs, it is important to have a seamless UX design of the website. Even Google offers amazing UX design to serve its users with better content and the right information that addresses’ their problem in an appropriate way. Not only SEO but for running PPX campaigns as well, Google actually crawls over your “landing page experience” and then rank your business accordingly. So the user experience is an imperative factor in Google’s algorithms that will impact your SEO team’s efforts and ultimately your website ranking.

This might sound conventional, but yes, word of mouth marketing stills exist even in this digital world. But in the online industry, people buy experiences and if you serve them with seamless user experience why won’t they shout loudly about the same. UX designers are well-aware to drive the audience with amazing UX designs and enhance social sharing over different platforms. They recommend to many other people and also giving ratings, reviews, etc, to your company, which boost brand awareness as well across the market consistently. So UX design is the core even for marketing.

No comment, be the first to comment.