What Is The Latest Trend In An Online Shopping Firmby Anna Rose Blogger
One of the recent trends that have developed in the online shopping industry is live shopping. This trend is rather new and rapidly gaining popularity in the industry. Its effort is to combine social media channels and technological advancements together to ensure a quality and efficient way of shopping. This trend has helped both customers and business owners enjoy a comfortable and seamless way of shopping. Imagine a conventional shopping site, but stream-able on a hoard of devices through social media platform links like Instagram, along with celebrities and influencers and websites.
How Was Live Shopping Discovered?
With the surprise attack of the pandemic, going out of the house had permanently stopped. People and governments were following a state of lockdown. This further increased the use of websites, especially online shopping forums. However, in such a saturated market, to stand out, companies like Jumble had to implement several new ways of engaging the customers and keeping them on their website. One of the most efficient and effective ways discovered was live shopping.
What Are Some Benefits Of Live Shopping?
Surveys have shown how significantly the e-commerce industry has benefitted from this, and the new numbers speak for themselves. With more companies like Jumble implementing this tactic in the coming years, this article further focuses on some of the ways live shopping has taken over the online shopping industry. Some of the benefits of implementing live shopping on your website are:
The problem with conventional marketing is that even if your target audience sees the advertisement on another website or social media platform, it is not definitive that they will click on the link to your site. This further means that the ads are of no use since it is not gaining you any traffic. However, if you use a celebrity or influencer to do the same, the number increases rapidly. This is because, instead of the product, the people are more interested in the person promoting it. And since it is livestreamed, they are sure to come to your website. This not only increases your revenue but also ensures that there is more brand awareness in the industry about your website.
In simpler terms, along with increasing your customer base and brand awareness, you are also improving your ranking of search engine results. This makes your website more likely to be chosen the next time as well.
With this information, it would not be wrong to say that live shopping is the future of retail marketing and for all the right reasons. Several companies like Jumble have already benefitted considerably from this, and there are many more to come. Rest assured, live shopping is a rather fun experience for both the shopper and the seller.
Created on Mar 28th 2021 03:02. Viewed 220 times.