The Covid-19 crisis has changed all aspects of business and leads the think tank to come creative with ideas of marketing but digital marketing taking a lead in the crisis by providing remote and effective marketing. As covid19 is a crisis but the pace of life and market has never stopped to proceed. The fast-growing economies and companies are always looking for a new effective and efficient way for growth in this Wuhan coronavirus crisis. Digital marketing shows immense possibilities of marketing when the world is under lockdown but lockdown is not permanent and the demand and supply channel will come into effect.
Check your business goals -
The disrupted market has let the businesses rethink and restructure their existing marketing goals and strategies as COVID 19 creates a fear of shopping and due to this peoples are tending towards online marketing for only essential goods. Connect your customer through social media and don’t pitch them to buy but empathizes with them to stay home and safe.
Yes, COVID 19 is a curse for business and humanity but humans are always victorious against any virus plagues and any other disastrous situations.
The impact of coronavirus on digital marketing is not so enough because there is a very high surge in the use of the internet and this led to the use of social media platforms and OTT Platforms(Over the top media services) or online video streaming.
Digital Marketing is a combination of many services which include services like:
Google ads – PPC Management Servicesis impacted for some time as the all countries went under lockdown for some time and non-essential goods are impacted so businesses not running google ads or PPC when everything is closed except essential services but companies those who deal in essential products they make very high use of google ads to promote and market their products.
Search engine marketing - SEO Services - is a long term process and sees no major impact because it is an all-time process to maintain top ranking in SERP's
Social Media Marketing Services - Marketing sees no major downfall as the usage of social media surges very high during COVID outbreak and companies use this channel to make their brand a responsible brand by delivering messages to stay home stay safe.
Content Marketing Services - is very important and very crucial in marketing because it is the backbone of every business. Content Marketing sees no impact of the coronavirus outbreak.
Basically the result of the impact of coronavirus is not very big on the digital marketing industry but yes when other businesses affected it also got some little blows.