What is the difference between on-page and off-page SEO?

There are two ways of performing Search engine optimization for a website. One is ON Page SEO, and the second is Off-Page SEO. Let us know the difference between these two

On-page SEO is about optimizing your website in the backend. It means SEO expert needs FTP details or Admin details to access a website. As the name refers to “On-page,” it is all about working on the site. Now we will know what comes under On-age SEO.

Meta Tags

Every page needs a title and description so that users and crawlers understand your web page: Meta Title, which is about 60 characters, Meta description, which is about 160 characters and keywords. Make sure you have put your keywords in Meta tags.

Headings (H1)

Heading Tags are important as it specifies your content and search engine give them importance.

Write your Heading tag with keywords so that users and crawlers easily understand what your content is all about.

Alt text for Image

Google cannot identify images until you have described Alt text. Alt-text is giving your Image a name. This text is not visible to common users. Search engine crawl images, but if you haven’t use Alt text in Image, then the search engine cannot name it. So an SEO specialist should describe image buy using Alt text.

Google Analytics and Google webmaster code updation

To check your website performance and detect any error, the user needs to upload Google analytics and Google webmaster code. It will help the website owner to track the performance and identify error through analytics and webmaster

URL structure

Keep URLs of the website short and, if possible, then put keywords in URL. However, it is not compulsory to add keywords in all URLs. Avoid using an underscore in the URL and use hyphen instead of that.

Page loading speed

The speed of the website is important, and Google recommends that the site should load not more than 3 seconds. If your website failed to load in less than and equal to 3 seconds, then visitors might leave your website.

Internal Linking

Internal linking means you need t interlink one age to another page. It will make users spend more time on your website. It also helps search engines to crawl and index your website appropriately.

Off-page

Off-page SEO concentrates on building authoritative links for your website. It eventually helps in increasing your domain authority

There are many techniques in SEO off-page, and the objective of Off-page is creating high-quality backlinks. It also helps in gaining traffic to your website.

How off-page helps in getting top ranking and high web traffic

• Content marketing including blog posting, article posting, press release submission and so on
• Social media optimization for referral web traffic
• Creating high-quality content so that people can show interest to your website
• Email outreach to influencers in your business category who wants to link your website.

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Created on Mar 14th 2020 06:11. Viewed 341 times.

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