What is the contribution of Link Building in SEO

by Mitesh Singhal Singhal Industries Private Limited

Several activities come under Search Engine Optimization (SEO), and Link Building is one of them. Link refers to URL, hyperlink, or anchor text. It navigates users to go through the link and reads information related to it. In simple words, it is a procedure interlinking your website with other pages. Let’s take an example. Suppose you have a travel website. You can interlink those web pages that offer holiday package, car rental services, tempo travel, and other travel-related services. A URL or hyperlink is an easy way to redirect to a particular web page. Link building is an activity of obtaining high-quality links from an external website to our website.

What is the requirement of the Link Building?

Link building helps in increasing web traffic. If your website has an authentic and high-quality link, it gains top position in search engines. SEO is a continuous process, and link building is one of the most effective practices. Search engine crawlers come to the site to crawl the links of the website. You should only build a link on that site that has high domain authority and less spam score. The reason behind choosing a high DA website is that search engine crawlers regularly crawl these sites. When crawlers come to such high DA and high-quality website, they also crawl your website link (if you have built your link on that site)

When the search engine goes and checks the whole website, it is known as crawling. Google uses a crawler, which is known as spider or Google bot. Though Google algorithm is complicated and always set strict guidelines for the rankling of the website, the more you create top quality backlinks the higher your website get benefit if top ranking in search engine

How to make other websites to link to your website

link building in SEO

The motto of this activity is to build authentic links and promote your website. You can make an external site link to your website by applying some effective strategies:

Getting links from your partners and friends – Promote your website through people of your acquaintance or people you are working with you. Endorse your website as much as you can. You can use Facebook, Twitter, Whatsapp, Instagram or mouth publicity

Promotion through reviews and mention – present your website, service, products at the deck influencer of similar business so that they comment and review. When influencer reviews and mention your website, it will impact a lot in the popularity of your website.

Content creation and marketing – creating relevant and top quality content is the most powerful strategy. Content must be natural, easy, unique, useful, and understandable. The content of the website is appealing and easy to understand to the users.

These are some methods that can help you to get high ranking and desired outcomes.

What is link Anchor Text?

Anchor text is the clickable link, and this is the best method of link building. The search engine utilizes anchor text as a ranking factor. If you have keywords in your website content, you are then making your keyword in the form of anchor text. So it is recommended to make your keyword highlight with anchor text or hyperlink.

Location of links on the page

If you want that user should click on your website’s link, then the link should be placed in the right location. The link should be placed in the main body page of the website. The first two folders of the website should link to the content. Avoid link on the footer location because not every user scrolls down the page. Moreover, if the link is in the footer, then the search engine decreases the value of that link. It happens because the search engine presumes that the link might not be significant for the website.

Author bio

John Michael is an SEO analyst and content strategist in Terabyte and it is a prominent SEO company in Dubai. He has written several articles on digital marketing and content marketing. Kindly read this piece of content and understand how important is link building in search engine optimization.