What is Social Media Marketing

by Digital Markitors Digital Marketing Agency

Social Media Marketing (SMM) – one of the most popular methods of marketing and branding - refers to the use of social media and social networks to market a company’s products and services. It provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. It helps in gaining website traffic through leads and sales.

American actor Ian Somerhalder rightly said, “Social Media is changing the world, and we’re all here witnessing it.” Gone are the days when social media was just used for interaction with someone in a far-away land. Social media is now used for business purposes too.

SMM helps in gaining website traffic through social media sites. It can bring remarkable success to a business by driving a huge number of leads and sales. This is why Social Media Marketers and Managers are high on demand these days. Social Media Managers and Marketers manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service, and managing products and campaigns. They use platforms such as Twitter, Facebook, LinkedIn and Instagram to promote brands by posting promotional content. They also interact with an existing customer base.

To take the business lead in the competitive market and thrive online, marketing companies and agencies today offer Social Media Marketing Packages or bundled services to market a business across social media. The companies bring in custom packages that are carefully designed considering various company sizes, business goals, and audiences. These packages include multiple social media networks, as well as a set number of deliverables.

In their packages, they may offer various services such as identifying business goals, managing account, analyzing audiences, creating social media calendar, creating content and marketing strategies, advertisement support, organic/paid campaign suggestions, identifying hashtags and social trending, and so much more. With consistent updating, the right social media marketing strategy leads to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into the marketing strategy. And since it is so cost-effective, there is hardly anything to lose.

Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.