What Is SEO | Benefits Of SEO

by Kanchan SEN Digital Marketing

SEO stands for Search Engine Optimization. There are various search engines that we use to search online, for example google. SEO is a technique through which we can get our business amongst the top results of google or any other search engine’s search results.

On page SEO

On page SEO is a process that we do within our website to get good rankings on search engine’s top search results.

Off page SEO

Whatever measures we take on other websites in order to rank our website on the search engine’s top results is called Off page SEO.

SEO Process Flow

SEO is done to primarily to increase business sales by ranking your business on the top list of search engines.

Below steps are taken for doing SEO:

Finding keywords:

Firstly, we need to find keywords that people search and reach to particular result. We then have to apply those keywords in our webpage.

Target Customers:

We also have to decide what kind of customers we need to target so that the SEO process should go accordingly.

Content is King:

Your content should be really different from others and original, so that when google read your content, it should feel like ranking your webpage on the top search list. You can do a lot better by adding pictures and videos to your content.

Socializing your webpage/website

You can post your webpage’s URL on other social media websites so that people can come to know about your website and more traffic can be generated towards your webpage.

Checking reports and analysis

You should keep an eye on the results that your webpage is getting from different kinds of SEO’s being done for that, which will keep you updated as how the process is going and what else needs to be done for that.

SEO’s Industry scope

Once you learn SEO tool to perfection, you have a lot of scope in Digital Marketing industry. There are a lot of jobs available in the market with good companies which are very good pay masters. Once you learn the market trend and you gain good analytic skills, you can do wonders in SEO world.

Skills you learn with SEO:

Market research

Analytic skills

Keyword research

Brand and market study

How to generate traffic on your webpage/blog

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