What is Search Engine Optimization?

by agha raza agha

Search engine optimization is a process of improving your website’s ranking on various search engines with the help of specific keywords and phrases. In this competitive world of technology, SEO serves the countless number of individuals by providing them with accurate information in accordance with the entered data.

SEO is a combination of various processes that collectively contribute to rank a website on different search engines. Following is the brief description of the sub-components of SEO:

1. Technical SEO

Technical SEO refers to dealing with the technical aspects of the website which emphasizes making the website faster, easier to crawl, and search engine friendly. You can enhance the performance of technical SEO by following the below-mentioned instructions

· Develop a responsive website

· Implement SEO-friendly web design

· Optimize the website’s structure as well as its URL

· Create an XML sitemap

· Eliminate crawl errors with coverage report

· Ensure that search engine correctly access your website by optimizing robot.txt

2. On-Page SEO

On-page SEO is also known as on-site SEO, it is the practice of optimizing web pages to drive organic traffic on the website as well as improving the overall ranking of the website. It should be kept in mind that it is mandatory to optimize every page of the website to achieve the desired outcomes. On-page SEO involves:

· Publishing high-quality content

· Image optimization

· Optimization of headlines and HTML tags (Meta, title, and header)

3. Off-Page SEO

Off-page SEO refers to the promotion of a website on the internet. The more popular a website is, the higher it will rank on the search engines. Off-page SEO includes:

· Brand Promotion through social media channels

· Link Building

4. Content SEO

Publishing or sharing high-quality informative or promotional content improves the overall effect of search engine optimization. For this purpose, you need to post interesting and eye-catching content regularly. You can utilize highly-searched keywords in the written content

5. Local SEO

Local search engine optimization is suitable for the optimization of local or a new business. Let’s suppose, if you want to increase the number of customers or clients on your physical store, local SEO is something you can invest in. The purpose of any business is to accomplish the goals and attain the targeted return over investment (ROI) and usually, customers check the online details and reviews of your products or services before vesting the store. It is essential to provide the clients with necessary details i.e. name, phone number, and Google map locations.

No matter how much you invest in the SEO of your business, you need to be patient to observe the actual results. However, you must have an exceptionally feasible SEO strategy provided by any digital agency, Mad Digital Agency.

Any digital marketing agency in Lahore focuses on improving the credibility of your business, increasing brand awareness, increasing targeted traffic, and bringing better conversions to your business.