What is Search Engine Optimisation and How is it Used?
by David Jackson Selecting Best ApartmentInternet
marketing is now central to the marketing and sales operations of business and
some companies operate almost entirely online, such as e-commerce companies
that do not have a physical premises beyond perhaps a warehouse for storing and
dispatching their products, issuing invoices and administering the transaction
process.
Various
establishments opt for various solutions like some companies having what is
called a corporate website that showcase their goods and/or services, while
many use a combination of website and physical locations such as a showroom, a
retail outlet, office or manufacturing outlet.
Whatever
the organisation or service provided, whether it is for consumers or business
to business, a website is now paramount to commercial activity and a recent
survey that asked consumers whether they would have concerns if a company they
were considering using did not have a website, found that more than 51% said
they would definitely have a sense of apprehension if it did not.
The
big question, therefore is, what can a business do to make sure its potential
customers and clients actually find their website when they are searching the
internet and how they can stand out from their competitors.
Part
of this will depend on getting their website as near as possible to the top of
the search engines that are most popular and that people are using, such as
Google and Bing, and certainly on the first page.
The
technique for achieving this is called Search Engine Optimisation and it also
covers a range of activities, some of which are carried out by the software
developers who create and look after the website using the legitimate technical
coding that lies behind the website but is not visible to the user.
Examples
of this are title tags and description tags also known as ‘metatags’. These are
coded messages hidden behind each page of a website that tell the search
engines the identification (title) and content (description) of what is on the
particular page. The description tags are the words that show up when a search
is included on the Google list.
Some
of the words used in these tags are called keywords, which are words that
should also appear in the visible text on the web page, and they are usually
words for the products or services it is offering.
SEO
services in Melbourne are among the best in the world and these companies offer
considerable levels of expertise in the coding and support for websites. They
will offer other services that are also part of SEO, such as article marketing,
where a writer will produce articles that are submitted to online publications
and again contain key words that link back to pages on the website.
SEO
companies offer a number of other techniques including pay per click
programmes, social media management and blogging using experienced writers able
to create the content.
The
most important thing to remember about these forms of SEO is that they should
be carried out in a steady, gradual and systematic way to work best over a
period of time. Done properly, internet marketing is an effective tool for
promoting a website to a wide audience online.
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Created on Dec 31st 1969 18:00. Viewed 0 times.