What is Reverse Email Appending?

by Naresh Konda SEO, Digital Marketing, WordPress Designer

Most of your database could be missing information like business name, location and other such details. To open other marketing channels, you might need extra information other than email addresses. A set of three information, phone number, email and mailing address of the customer is what often a marketer needs.

You may have used email append to gather email addresses in your list. In case you decide to direct mail to ones in the email list, what would you do? You would need their postal mailing address. You then need to do a reverse email append.

A reverse email append is the procedure to use email address of your target audience to acquire their name and postal address.

Globalelist.com provides the best Email appending services

Strengths of Reverse Email Appending

a. Fills the gap in your record
People can have a change in your phone number, postal address and so on. Every business needs an up to date database to reach their prospects. Reverse email appending is the way to add up all these and more, if required.

b. Fewer information on web forms
To get increased response rate you have to decrease the number of questions on your web forms. This in return reduces your efforts on generating leads and helps build your email list faster. People are hesitant to disclose all their information to a pop-up window on a website. Ask for their email id, use reverse email append and get the rest of the information you need.

c. Advantages of direct mail
Now that you have the postal address. Make use of the power of direct mail too. Along with email campaign you can also design a direct mailing campaign for the target customers. They are surprisingly still effective (not as much as email marketing though).

Learnt a new thing today? Go ahead and put it to use. Make your marketing more effective by reverse email appending services. Comment below your success stories.