What is landing page and its importance?

by Lenore C. Writer

Landing pages are recognized as one of the key elements of digital marketing campaign. But question is - What is landing page and why it is important?

What is landing page?

Landing page is a website which is used apart from main website with the aim of convincing the visitors to perform one specific action. It works well in generating highly targeted traffic like from social media ads for new services or an email campaign that offers whitepaper. Generally, landing page conversion rates are higher than regular webpage of the website, like homepage.

Why landing page is important?

Landing pages allow you to lead the visitors towards a specific action. For example, if you get a visitor from Google Adwords Campaign for your valuable keywords then you would recommend them to do the next thing. Do you prefer to send them to your homepage where there is no clear direction about what to do next with many confusing optons? Or you would like to send them on the landing page which is focused on one exact action that you want them to do? First figure out what you want your visitors to do and send them to the landing page which is focused on one specific action and helps in generating leads for you.

What is landing page builder?

A landing page builder is a software which will help you to designing effective and easy landing pages to boost your conversion rate. It provides different templates which are already tested and effectively work in converting the different variety of landing pages. Many landing page builder also offer drag and drop features so that you can customize your landing pages easily to match your site. There are different options like colors, CTA, images and text that you can easily manipulate.

Why choose landing page builder?

If you want to generate leads from your website traffic then you can’t deny the importance of landing page. But, developing the landing pages is a time taking process. And, if you are planning to create multiple landing pages for specific keywords then it will consume your many hours in development and cost on hiring resources. Apart from this, marketing team will build landing pages on WordPress by using HTML and do all the heavy lifting. If you want to save your money and time in building landing pages then spending on white label landing page builder is an ideal option for you.

Convrrt white label landing page builder

Are you also looking for efficient landing page builder with drag and drop feature? If yes, then Convrrt white label landing page builder can help you. This white label landing page builder has great ability to design highly converting landing pages in no time. 60,000 customers have already used Convrrt for building and developing more than 1 million landing pages. So, want to enjoy the benefits of Convrrt landing page builder then book a software demo to see how it works? Visit the website today.