What is Google Analytics?

What is Google Analytics? : Google Analytics is among the numerous tools that Google provides to webmasters and marketers. Like most of the many services of Google, this is a free one. Google Analytics lets you discover various statistics about your website, such as the quantity of traffic your site is getting, where your site visitors are coming from, and the keywords web surfers are using to locate your site, among other things.

What are the Advantages of Google Analytics?

Google Analytics can offer you with over 80 different reports pertaining to keywords, visitors, usage, and a whole lot more. It is among the best free sources of information for web developers in the world. In order to use GA, you'll need to set up a tracking script on your web pages; all the logged information will likely be kept in a database and you will be able to log into your Google account to access the information from any web browser at any given time. You'll additionally possess the option of anonymously sharing your site information with Google, which gives you the ability to compare your site to others who also share their data.

Once logged in to your GA account, you'll have access to a number of different reports, all of which may be properly used to analyse ways of making more money and getting more traffic. Google Analytics can tell you all from who is visiting your site to help you determine your target audiences to what keywords are most popular in your genre. This assists you determine where to advertise, how to draft your online copy and sales letters, how to reorganise your site navigations, what words and phrases to use, among other things.

Further it is fully integrated into the Google AdWords system. You might already be comfortable with AdWords - it's the system that allows you to create and purchase textual ads on Google for a pay per click cost. The links that run along the right-hand side and at the very top of the Google results pages are bought through the AdWords system.

Made for Small Businesses

While Google Analytics is used by major sites around the globe, it was really created for the small- to midsize website marketer. Only websites that have less than 5 million page views per month can use Google Analytics. (Of course in the event you are getting more than 5 million page views, or one view every two seconds, per month afterwards Google Analytics is probably not going to inform you anything you haven't already figured out.)

Since there is so much information accessible, Google Analytics might appear intimidating on the surface. However, the GA dashboard is extremely customizable making the information relatively easy to discover and comfortable to read through. In reality, it can be kind of addictive to spend endless time pulling up reports and digging through the data.

Google created this service to get new website owners into the swing of things. Webmasters who aren't quite knowledgeable with search engine optimisation or website conversions that are improving can get great insight from their Google Analytics account.

History of Google Analytics

Google Analytics was developed from a system known as Urchin. This company was obtained from Google in 2005. The program was first reintroduced under the Google name in November of 2005. Demand was so high for the new service that only a week after its introduction, Google needed to close down the system for new sign ups. It stayed touch and go for quite some time as Google made room for new users. At one time Google released particular codes through a lottery to allow new users into the madly popular system.

Google Analytics is an incredibly popular website analytics program due to its simplicity of use and its great price tag (free). While there are a few terms of service you have to agree to in order to use the system (such as not tracking personally identifiable information, among others) the terms are easy for most website owners to comply with.  

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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