What is digital marketing and why is it important?

by PNB Media PNB Media Group

WHAT IS DIGITAL MARKETING?

I know there might be a lot of people who must not be sure of what digital marketing actually is... So to all of you, here is the answer..

Digital marketing in the general sense refers to any marketing practice that is done using any digital medium.

People generally have a misconception that if it is digital marketing, it must most certainly include the use of online medium for the purpose of marketing, which is not at all true...

Digital marketing can be offline too., using digital devices such as mobile phones. The marketing that is done through SMS is also a part of digital marketing. There are so many ways in which digital marketing can be done