What Is Competitor Analysis in SEO

by Gorav H. Digital Marketer and Pro. Blogger Competitor analysis is one of the major strategies of search engine optimization. A webmaster can never succeed in his career in SEO if he doesn’t know about competitor analysis. I came across many webmasters and bloggers and found that they know nothing about competitor analysis of SEO. Many of my students in my seo training institute Delhi Courses make queries related to the same theme that’s why I decided to write a brief discussion on Analysis of our competitors. There are lots of strategies available with the help of we can analyze our competition but none all of them are successful. We have to be very sure that what actually we want to do and which strategy is best for our campaign. So let’s start the discussion in detail so that you can also understand the concepts of competition analysis of SEO.

Basic Competition Analysis in SERP

First of all you need to check it out that how many competitors you have which simply means that how many companies bidding for online search queries with the same keywords you are fighting for. Then you need to create a list of that websites. You can filter out these websites from first 2-3 pages from SERP (search engine result pages). Now proceed to next step.



Ranking Analysis

Ranking analysis is one of the major factors in Competitor Analysis. After BCA (first step) you need to check it out that where those sites rank and with which and with how many relevant keywords of your industry. It’s very important to note it down. There are many online free and paid software’s available over net with the help of you can easily analyze and get a ranking report of your competitors. The software which I like the most is Links assistant. This software is quite helpful to get ranking reports of your competitors.

Backlink Analysis

Backlink Analysis is the third most important factor of competition analysis. It’s very important to analyze how many links your competitor’s site has. After getting this idea about the links you can create a great SEO campaign with your targeted keywords. Again there are lots of free and online software and tools available with the help of you can easily analyze and check the backlinks coming to your competitor’s websites. The two great tools which I’m using and like the most are AHREFS and backlink watch. Both software’s are online and freely available over net. You can easily create an account there with any of your free email ID’s and carry on with your analysis.

Conclusion

After all of the above discussion I can only say that competitor analysis is very important and you must keep an eye on your competitors. We here at Delhi Courses provide training on competitor analysis in our SEO Training in Delhi.

Written by: Gaurav Heera

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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