What is a SIP Trunk? Diving Deep in Telecom Software

by Maggie F. Marketing & Communications

Thanks to advancements in telecommunication technology, there are new and improved ways to enhance the way we communicate. SMS texting, voice notes, video chats, and so on have made our interaction more animated and convenient. A SIP trunk is one such invention that can accommodate multi-channel communication, and can easily be integrated into your office phone system.

SIP Trunk: The Basics

So, what is a SIP trunk? SIP refers to Session Initiation Protocol, a means of sending voice and other unified communication services over the internet. It works with an internet protocol (IP) enabled Private Branch exchange System (PBX) which connects inbound calls to any extension within your company. Calls were routed over traditional phone lines before SIP technology was available. But SIP trunking enables calls to move through the internet instead. This reduces the cost of public switched telephone network (PSTN) lines, which can be expensive.

SIP trunks utilize a packet switch network through which audio calls are broken down in digital packets. These packets are then sent through the internet to the destination, that is, the person the call is being made to. And so, a SIP trunk can give your regular PBX voice over internet protocol (VoIP) capabilities, which lets you transmit voice, video, image, and other files. With a VoIP phone system, you can organize the way your company communicates internally and externally. And, you are accessible across different mediums.

Advantages of SIP Trunking: Impact on Business Communications

Communicating over the internet opens new channels for your company as it gives you better ways of reaching and connecting with clients. And when paired with a virtual number, from a service provider offering virtual communication solutions like Global Call Forwarding (www.globalcallforwarding.com), you can reinvent your phone system with resourceful features like call forwarding, SMS to email, interactive voice response (IVR), and more. Let’s look at some benefits of incorporating a SIP trunk in your office phone set-up.

1) Inexpensive: Every VoIP user will tell you that with VoIP, you are getting high-quality service at a reasonable price. Besides voice calls, VoIP transmits other multimedia files over the internet as well, which traditional lines are incapable of doing.

2) Good option for companies with global reach: A SIP trunk encourages long-distance communication. You can avoid extra rates for international calling because calls route virtually.

3) Set up online offices: Internet lines give you the freedom to explore different physical locations. You can cover different geographic areas and set up virtual offices with remote employees.

4) Multichannel communication: SIP trunks can host unlimited channels. They are sold in smaller quantities and are easy to set up. And because you can set up multiple virtual lines through one system, you can access multichannel communication without extra equipment costs.

5) Reliable and flexible: VoIP makes it easier to converse in different mediums, whichever is most convenient or effective. You can enable SMS texting or file-sharing capabilities, keeping your communications organized and manageable in a reliable and easy-to-use system.

6) Make use of additional features: And the cherry on top is the ability to take advantage of other benefits that come with virtual lines. You can set up an interactive voice response system to greet your customers and direct them to the right department. Or, you can forward calls to specific offices or departments during certain times of day, and more.

Better Correspondence, Better Results

Installing a SIP trunk within your phone system is easy and doesn’t require extensive processes or equipment. If you think your business could benefit from this service, reach out to a VoIP provider and see how they can customize their features and services to best benefit you. Improve your business communication system with SIP and VoIP tech and watch the difference in the way customers interact with your brand.