What exactly is the meaning of an on-page and off-page SEO?

On-page SEO -

Basically, On-page SEO is a technique to improving your website externally like designing your website, coding, functionality and more.

Some important factor in on-page SEO that you should consider –

• Page titles – Title, description, and Tags
• Keyword optimization – Keyword density should be around 2 to 3%. And you can check then keyword density also. In a simple way, the keywords that you have used in the number of times and divide by the total number of words.
• Image Alt. text – By using alt. text, your image can be rank in SERP and will definitely start to rank in image results.
• URL’s optimization – URL’s should be created according to your page name. An organized URL Structure can tell the search engine more easily about what type is this and make navigation more effective for users.
• Heading tags – H1, H2 & H3. Make sure, you should have to use H1 heading just once in your whole content or blog that means one H1 tag per page not more than one.
• Internal and external linking – use internal and externals link in your content to navigate your users to find more pages on your website.

Off-Page SEO –

Off-page SEO looks at how your site is popular. There are so many activities that can be performed outside the websites to improve your website visibility in SERP and will help in increasing the rank of a particular keyword.

Some other important factors that you should consider –

• Social promotions – Using social media marketing that will help in more clicks, boost traffic and conversions by posting on social media.
• Domain Authority – Domain authority is the part from the SEO point of view and measured on a scale from 1 to 100. Domain authority is given to you by the search engine to examine the strength and ability of your website.
• Backlinks – The more backlinks you have that mean’s google search engine will going to give you more credits and helps you in the search engine to rank fast.

There are multiple activities that you should perform to improve the visibility of your website and helps you increase the good quality backlinks –

1. Directory submission
2. Social bookmarking
3. Article submission
4. Forum submission
5. Business listing
6. Classified ads
7. Blog commenting

For more deep information about SEO services, you may visit us. Tech2Globe provides digital marketing services for our clients as per their client's needs. We respond to the demand of our client along with the lead generation solutions.

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Created on Apr 6th 2020 03:46. Viewed 248 times.

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