What Causes a Dramatic Drop in Your Google Ranking & How To Fix It

by Pooja Chauhan Freelance Professional

Your Google ranking has a direct impact on your website/app traffic and a smart SEO company in Pune understands it. A fall in Google’s ranking negatively impacts the flow of traffic, which in turn leads to more falls in the ranking. An SEO-friendly website design and development company in Pune plays an important role in maintaining a positive Google search engine ranking.

Here are the factors that cause a dramatic drop in your Google ranking and the ways of fixing them:

1. Google Manual Action Penalty

If your website has come down in the Google ranking for over ten positions, The reason might lie in Google’s manual action penalty. Google imposes this penalty if your website pages do not comply with its quality guidelines. Factors such as user-generated spam on your site, hacking attempts on your website, or unnatural backlinks can affect the ranking.

What’s the fix?

Use Google Search Console and check “manual actions” to find the reasons for the fall in the ranking.

2. Your Website Has Been Blacklisted

In case you are witnessing a fall in your organic traffic, it might be because your website has been blacklisted or hacked.

What should I do?

The immediate way to cure it is to scan your website for malware and remove it. In case your website is hosted on WordPress, use a security plugin offered on WP. In case you need any help with website scanning, you can take help from a credible SEO company in Pune.

3. Google Algorithm Update

Google keeps updating its search ranking algorithm frequently. These updates help Google to offer its users the best search experience. Whenever Google changes its algorithms, it can affect your website ranking.

What is the fix?

Hire a professional SEO company in Pune to use a rank tracker tool for your keywords to understand crucial ranking shifts.

4. Competitors Going head You

Even if your business is doing well in the market, your website can lose the rank without breaking any rules or code of conduct. Here, the reason behind the fall in your website ranking can be your competitors and the SEO strategies followed by them, along with faster website loading time, user-friendliness of the site, and graphics or content on it.

What is the fix?

You can use SEO services to perform website analysis and use optimization tools like SEMrush to find how the website content is affecting the search engine rank. You can use Surfer SEO to find out what your content is missing.

There are different ways of making sure your search engine ranking does not fall. Hiring professional SEO services to ensure positive website positioning.