What are The Reasons of Using Instagram Advertising for Small Business?

by Halpin Digital Digital Marketing for Small Busines

Enhance your brand exposure and target more customers for earning sales and revenue - Instagram advertising for small business can be easy and effective.

The use of visual content on Social Media is found to convey business information more effectively than text and calling viewers for immediate action.  It becomes essential for small businesses to create and exploit it. This emerging trend of visual social media content now opens up ways for both big and small businesses to converse visually with their audience online including customers, fans and followers. It ultimately brings focus on Instagram advertising for small business, which can be an easy way to promote the brand and provide it with great exposure. With 4 different kinds of Instagram ad options (photo, video, carousal and slideshow) the small business owners can economically reach out to increased number of prospects, customers, and share their business motto and message and updates. 

What is the Use of Instagram? 

For the amateurs, Instagram is merely an image-based social network used these days to reach new customers and grow the number of fans and followers. With its active users crossing the mark of 600 million, Instagram is now emerging as the most preferred social platform to share images and short videos with the followers. There are more than 55 million images shared on this platform per day (according to Mind Jumpers), giving a chance for small businesses to come in front of new people and build up their customer base faster. 

What Kinds of Instagram Advertising will Work for Small Business? 

Just understand that Instagram works with no Agenda; Posting visual content on Instagram allows small businesses to build a primary connection with their followers. It helps them to add to their audience reach, create loyalty, and arouse future sales. But what kinds of Instagram ads should they publish? 

The kind of Instagram advertising to be used depends on the nature of the business. Instagram gives a unique chance to invite new users into the business world with exclusive pieces of information related to business or creatively shown business products or services. 

Selling the core business details or offers and highlighting the features of products through Instagram advertisements will help small businesses a lot.  Below are three basic rules to follow in Instagram advertising for small business: 

  • Be artistic – Use photos with a new angle.
  • Keep related – Give up those photo ideas, which are popular but are in no way related to the business.
  • Hold back yourself – don’t target your followers by posting a fresh photo multiple times a day, once a day/week is ok.

What are The Reasons of Using Instagram Advertising for Small Business? 

Instagram ads have great potential for business promotion. The Instagram Advertising for Small Business can be initiated for B2B firms like e-commerce stores, consumer brands, and consumer products makers. Based on the business requirements, competition, the latest trend, targeted customers and budget, the Instagram ad campaign can be planned to shoot up business growth and revenue. 

There are many reasons for small businesses to post ads on Instagram. Here are the ultimate reasons for doing so. 

  • Instagram Advertising for small business helps create awareness about the product/service by connecting and engaging with the audiences.
  • Enable small businesses to reach more potential customers and drive them to their websites through call to actions (clicks/video views).
  • The artistic use of Instagram Ads generate more curiosity and adds to product purchase and leads conversions.

If you are a small business in need of help with Instagram advertising, consider approaching the social media experts who are capable to develop the most effective Instagram ad campaign tailored to your needs and budget. 

About the Author:-

This post is written by Halpin Digital, a specialized digital marketing firm offering exceptional Instagram advertising campaigns for small business all over the world. For effective brand promotion and earning extra revenue, contact Halpin Digital now!

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About Halpin Digital Junior   Digital Marketing for Small Busines

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Joined APSense since, May 11th, 2017, From Clifton, United States.

Created on Sep 25th 2017 07:21. Viewed 291 times.


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