WHAT ARE DOORWAY PAGES? ARE THEY GOOD OR BAD FOR SEO?

Doorway pages are simply HTML pages that are customised for targeting a particular keyword or phrase. These pages are specifically programmed to be visible in specific search engines and their search spiders. The basic purpose of doorway pages is to dodge the search engine to rank higher in SERPs but these are not static destinations.

Confused?

Doorway pages are specially designed for search engine spiders. Once a searcher lands on a doorway page, they are immediately redirected to the “ real” website.

Doorway pages and SEO

Experts from Best SEO company in Calabasas suggest that doorway pages are a part of bad SEO practice. Search engine does not support any malicious practice to gain better ranking in the search results. Additionally, search bots are now highly intuitive, such pages can get heavy penalties. Hence experts recommend avoiding building such pages. If you go through webmaster guidelines, you may not have any rule prohibiting such pages or idea yet in practice such pages are considered under spammy practices. In general, spammy SEO practices may give you result in the short term but in the longer term they can earn your web site permanent ban or heavy penalties. Along with these, you will lose the most valuable factor for online business i.e Trust.

Can any way Doorway pages can help my SEO?

The answer is “NO”. Professional consultants from top SEO company in Calabasas recommends that doorway pages cannot provide any substantial benefit to your SEo. In Fact it may worsen the situation by cluttering the search engine results, making the search process even more tedious.

The software used for making these doorway pages require lot of work from the users. You will have to come up with keywords, meta tags, keyword density and many as such.

We believe, if you can put so much input for a malicious practice, it is far better to less than this input for SEO for gaining long term better results.

Thinking only to make your website top in charts cannot solve your problem. Make sure to optimize your content and make the content high in content.

Looking forward for getting better rank?

There is no rocket science behind getting better rank in search engine result pages. Search engine and its users look forward to get website that can solve issues in the most effective way with the help of good content. Getting better recognition in search result, marketers will have to practice SEO, generate high quality content with effective keyword and meta tag usage.

Bingo! Your site is ready.

Doorway pages are not part of good SEO practice. If your website is already on web, naturally it has a gateway as main the page of the website. Sometimes, websites have multiple gateway pages, such pages has to be properly connected with full proof navigation inside the website. In this way your users can find you easily and you earn better business.

Avoiding the shortcuts of success

Somebody rightly said” There is no shortcut for success” and believe us there isn’t really any shortcuts. Malicious practice like Doorway pages may attract you to gain better results in short term but the results in long term will be worse than the profit gained. Focus on long term goal of success.