What all goes into the making of great content?

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

We all have that one friend who narrates long boring stories that actually go nowhere; imagine your audience going through the same pain while reading your content—sounds bad, right! And sometimes, even though we do not wish, our content is way too informative for our audience to understand. Remember, fuzzy content is the very end of your marketing content strategy and you need to get rid of it ASAP if it is already live on the website.

Here is where online reputation management come as a rescue for newbies and old-players both. A particularly piece of content might even be well-written or interesting but if it isn’t pushing your customers to be more interested in your services then it is pure waste. Audience pay attention to solid content that makes a point and improving your content is the best way to keep your audience engaged. Here are some ways to create good content and keep your audience hooked.

Think about the end while creating anything

Whether you create an infographic, a blog post, or an Instagram post, ask yourself two very important questions while creating content. First, does this piece of content fulfills my goals? Second, is it engaging enough?

Rather than creating content that wanders all over the place, create something that clicks with your audience instantly. The right idea can take time to arrive but when it arrives it is worth it.

We suggest you make pretty good headlines, lots of listicles, and preferably go for infographics because the audience on the internet sees more than it reads.

Don’t be afraid of the stumbling block

The first draft of every great content is full of fluff, dead ends, and words that not suitably fit with the brand initially but that does not mean you get afraid of all these stumbling blocks. Reading, re-writing, discussions, and creative collaboration is the key over here. Get all your ideas distilled into words and the end product might be lumpy and raw but editing it multiple times can make you arrive at a point where you get exactly what you want.

Don’t be in a hurry to publish

We know the businesses are more or less defined by chasing timelines but putting wrong content is only going to cost you both time and money. Once you are ready with the second draft, let it rest it for a while and then let it out in a day or two to carve away the cruft. Keep on asking yourself two important questions while making the final copy:

• Does this copy define my goals as a brand?

• What all my audience is going to take away from this copy?

If you think that your copy is delivering exactly the same answers what you wanted through this piece of content: your job is done!

In the field of advertising, the content creation process must start with defining the end goal and revisiting and polishing it again and again. Don’t be afraid to experiment with new ideas to banish the boredom of your audience from time to time.