What Advantages Do B2B Portals Offer To A B2B Wholesale Supplier ?

by Amol Patil CEO

The growth of the internet completely revolutionized business-to-business market, and progress of global B2B online marketplaces has further created pathways for expansion of B2B models. According to recent analysis from Frost & Sullivan, the B2B online retail market is expected to develop rapidly and turn double the size of the business-to-consumer (B2C) online market by 2020.

B2B portals, particularly, have put B2B wholesale supplier into an advantageous situation. These marketplaces have brought together wholesale businesses from all over the globe enabling wholesale imports, exports, sourcing, and distribution. A B2B wholesale supplier gets access to a wide international customer base through these platforms and enjoys low customer acquisition cost. An emerging global B2B online marketplace, ebuynsell.com offers multi-language support on the website to enable better user experience.

Businesses can easily reach out to global buyers through their profile on B2B platforms that allows for display of a supplier’s entire product catalogue, quick respond to buyers’ queries, bidding for custom-made orders, etc. Lower transaction costs is another great advantage of selling and buying on B2B portals as the processes like agreement, ordering, payment and others are standardized and automated by online B2B marketplaces. Moreover, automated procurement processes allow businesses to improve their supply chain efficiency through timely procurement, reduced inventory and prompt supply of products in the market.

A B2B wholesale supplier can easily keep score of business dealings, ensure timely deliveries by better managing their production schedules, and offer customized products to the customers. Most of the B2B portals offer free accounts to suppliers along with choice of premium membership, which comes with added features and benefits. The key advantage of having a premium profile is the improved positioning of your business in the B2B portal search results. Apparently, companies that have a premium account are showcased among the top results.

Through B2B portals a B2B wholesale supplier can find buyers in a worldwide market and can be part of a strong trader network. Most small businesses deal with financial constraints when it comes to advertising or promoting their products. But with B2B portals to their rescue their major problem stands solved. As a premium member a B2B supplier gets his own mini corporate website, logo and detailed product catalog with higher rankings in the searches made on the portal. B2B portals have definitely put SMEs on a high pedestal, giving them the confidence to go global, irrespective of giant players in the industry.