Website promotion

by Edwin B. consultant Getting an online presence by publishing a website is the first step in opening your business to a larger market. It takes you from a local market to a potentially global one. But, therein lies the problem. While your website may be accessible to people worldwide, it only has the “potential” to be visited by a global audience. The trick is getting people to know your website exists. This is where the real work begins. Publishing a website and putting no work into marketing it is basically the equivalent of opening a brick and mortar business on a desert island, which is isolated from the outside world and expecting to actually generate new business.

If your website sits there day after day, looking pretty, but not getting any results, and you don’t know why, here is your answer: right now your website is on such a desert island. Currently, no roads or bridges lead to your site and no one in the outside world even knows your business exists. Your job is to build those roads and bridges and put up signs that not only direct people to your site, but that will also tell them why they should want to get there.

Building “Roads” to Your Business Online

Don’t worry, no concrete or asphalt is involved in building virtual roads and bridges. What you need to build are links and luckily it’s extremely easy to post links to your website and there are thousands of places to do it. If you don’t have links to your website published in various places online, the only people who are ever going to find it will be people that you give your URL to directly. Your business’s URL is the way that your customers will find you on the World Wide Web and it’s also the only way Search Engines such as Google, Bing and Yahoo will be able to find your site and list it. Like with any brick and mortar store, the more people that visit your store, the more likely you are to convert your visitors to buyers, so the more bridges and roads (a.k.a. links) that lead to your store, the more visitors you’ll have and the more sales you are likely to generate.

Post links in as many places as you can think of. Your social networks, such as Facebook, Twitter, LinkedIn and any others should have links to your website. If you are not involved in social media, get involved. Do some online research to learn how to best go about this and you’ll be glad you did. Other ways to get links to your website include article marketing, publishing press releases, guest blogging and joining clubs, forums or other membership sites where your target market will likely visit. You can also respond to forum and blog posts using a signature that includes your URL and post your link in numerous online business directories.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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