We Love, Design, Build Your Brand | Manishsatija.com
by Manish Satija Founder & Creative DirectorWe Love, Design, Build
Your Brand | Manishsatija.com
First Build A Brand. Then you’re In Business.
Doing Business is as like building your Career, having
a strong personal brand can set you apart from your competitors. Promoting
through different mode's of Marketing including Digital Marketing, it has
become a requirement for getting noticed, garnering a loyal audience and making
a lasting impact.
Whether you are an aspiring entrepreneur or looking to
level up with your side hustle, these strategies will help you gain lasting
momentum in business.
Some of the Key branding happening these days is of
Personal Branding, Why is it so important?
The truth about selling is, people don't care about
your products until you make them care. Your personal brand tells them why they
should care, and marketing it is a very emotion-driven way to turn them into
customers.
Dale Carnegie coined the term "know, like and
trust factor" which basically means that relationships are key to making
big sales. Businesses that start out with building their personal brand have an
advantage over those that don't. Why? Because the "know, like and
trust" factor is 100% in play here. If you're starting up a new custom
jewelry site on Etsy, getting people to know what you care about, why you
started the business and how it feeds your passion can make them want it more.
The more you tell your story and demonstrate your value, the more likely they
are to buy from you.
Now before Branding begins one needs to understand the
basics of Branding
Branding is one of the most important aspects of any
business, large or small, retail or B2B. An effective brand strategy gives you
a major edge in increasingly competitive markets. But what exactly does
"branding" mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your
customer. It tells them what they can expect from your products and services,
and it differentiates your offering from your competitors'. Your brand is
derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or
the experienced, reliable one? Is your product the high-cost, high-quality
option, or the low-cost, high-value option? You can't be both, and you can't be
all things to all people. Who you are should be based to some extent on who
your target customers want and need you to be.
The foundation of your brand is your logo. Your
website, packaging and promotional materials--all of which should integrate
your logo--communicate your brand.
Brand Strategy & Equity
Your brand strategy is how, what, where, when and to
whom you plan on communicating and delivering on your brand messages. Where you
advertise is part of your brand strategy. Your distribution channels are also
part of your brand strategy. And what you communicate visually and verbally are
part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand
equity, which means the added value brought to your company's products or
services that allows you to charge more for your brand than what identical,
unbranded products command. The most obvious example of this is Coke vs. a
generic soda. Because Coca-Cola has built powerful brand equity, it can charge
more for its product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently
comes in the form of perceived quality or emotional attachment. For example,
Nike associates its products with star athletes; hoping customers will transfer
their emotional attachment from the athlete to the product. For Nike, it's not
just the shoe's features that sell the shoe.
Defining Your Brand
Defining your brand is like a journey of business
self-discovery. It can be difficult, time-consuming and uncomfortable. It
requires, at the very least, that you answer the questions below:
·
What is your company's mission?
·
What are the benefits and
features of your products or services?
·
What do your customers and
prospects already think of your company?
·
What qualities do you want them
to associate with your company?
Do your research. Learn the needs, habits and desires
of your current and prospective customers. And don't rely on what you think
they think. Know what they think.
Because defining your brand and developing a brand
strategy can be complex, consider leveraging the expertise of a nonprofit
small-business advisory group or a Small Business Development Center.
·
Get a great logo. Place it everywhere.
·
Write down your brand
messaging. What are the key messages you want to
communicate about your brand? Every employee should be aware of your brand
attributes.
·
Integrate your brand. Branding extends to every aspect of your business--how you answer
your phones, what you or your salespeople wear on sales calls, your e-mail
signature, everything.
·
Create a "voice"
for your company that reflects your brand. This
voice should be applied to all written communication and incorporated in the
visual imagery of all materials, online and off. Is your brand friendly? Be
conversational. Is it ritzy? Be more formal. You get the gist.
·
Develop a tagline. Write a memorable, meaningful and concise statement that captures
the essence of your brand.
·
Design templates and create
brand standards for your marketing materials. Use
the same color scheme, logo placement, look and feel throughout. You don't need
to be fancy, just consistent.
·
Be true to your brand. Customers won't return to you--or refer you to someone else--if
you don't deliver on your brand promise.
·
Be consistent. I placed this point last only because it involves all of the above
and is the most important tip I can give you. If you can't do this, your
attempts at establishing a brand will fail.
We at Manishsatija.com is the
best in India to deliver quality and cost effective Branding Services for your Brand and Company. We just don’t
deliver, We Love & Respect your Brand
Manishsatija.com
is a creative branding agency in India | Delhi-NCR, one-stop enterprise
that offers the complete range of creative related services like Branding, Logo
Design, Advertising, Digital Marketing, Interiors Consultancy and Many more.
To
know more about us:
Facebook: https://www.facebook.com/manishsatijacd
Twitter:
https://twitter.com/mani_satija
Google+:
https://plus.google.com/b/107644807048936413654/107644807048936413654/posts
Pinterest:
https://www.pinterest.com/manishsatija/
LinkedIn:
https://in.linkedin.com/in/manishsatija
Apsense: http://www.apsense.com/brand/Manishsatija
"We work creatively to make your work fun, help you innovate, grow,
advance skills & build business"
Best Regards,
Manish
Satija
Founder
& Creative Director
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Created on Jul 25th 2018 07:48. Viewed 459 times.