Ways to Increase Brand Loyalty Using Best Creative Agency

by Pooja Late so cut

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty.

At the same time, fewer and fewer clients remain loyal to one specific brand. Loyal customers are profitable customers: repeat customers are cheaper to market to, spend more, and make more frequent purchases. Yet, only 27% of initial sales go on to become repeat customers. Companies need to invest in building loyalty among their customers.

Engage with your customers

Connecting with your users helps you to create a sense of belonging and community. Share your brand’s new and exciting developments, or news and opinions in your space, to get your users enthusiastic and engaged. You can use social to inform customers of new trends, special deals and discounts, and the next steps for your company. The more it feels like a conversation, the better.

If you encourage your users to become your brand’s fans and make them feel involved in your company, they’re more likely to have positive associations. And engaged customers are happy, loyal customers. Customer loyalty is ultimately about reaching out, nurturing and retaining the customers who really make your business.

Understand what makes your customers tick

Nine out of ten startups end up failing. The critical factor? Churn. The fastest-growing startups have the lowest churn, while Lincoln Murphy points out that for businesses with high churn, ‘it’s the constant flow of customers out the back door that is killing their business!’ That flood of customers pouring out the back door is partly about lack of engagement. But sometimes, the hole below the waterline is a poor fit between what your customers want and what you’re offering.

Make sure your brand is consistent

Consistency is a vital factor in building loyalty. Your brand wants to feel the same to customers every time they interact with it. In fact, if we consistently deliver good products and services across our organization, if we mean what we say and say what we mean, if we under promise and over deliver, the potential for our organization to not only grow but reach extraordinary heights is real. It won’t guarantee success but it will lay the foundation for us to achieve more and it will usually separate us from our competitors.’

Invest in an eye-catching logo design

Colors represent your brand’s personality and give a visual expression to the feeling, mood or role your brand is trying to evoke. With that in mind, make sure to choose your color palette well. The color red, for example, used in Youtube’s logo, makes viewers feel active, emotional and passionate about the brand.

Focus on what your brand does best

Customers are looking to identify with your brand’s mission and core values. To them, what you do is who you are. How can you help them to identify your brand’s values quickly and easily? Make your customers come back

Users will be more likely to return to sites they’ve already used in the past and had a successful interaction with. But often, users aren’t paying attention that much – even if they got what they wanted from your site, and even if they bookmarked it and honestly meant to come back, they often won’t remember. When 2.9 billion Google searches are made every day, you need to take every opportunity to stand out.

Turn to influencers to promote your brand

One of the ways brands can build loyalty is by having celebrities promote their product or service (think Kim Kardashian’s product endorsements on Instagram). However, when it comes to furthering your engagement with your customers and building your brand’s loyalty, turning to influencers on social media channels may be a safer bet.

Author’s Bio

Johnson Lamb in this write-up inform his audience on how to increase brand awareness using the best creative agency. He spoke of how to convert influencers in promoting your brand.