Ways for measuring ROI of SEO

by Vanjana Arya CEO

There are many tactics to determine the ranking and success of our marketing campaigns with online marketing strategies as these analytics platform provides us all of the data we could possibly want for our site and campaigns. We can also monitor the traffic, referral sources, conversions countless other metrics that will be helpful for us in telling the performance of our strategies with WooCommerce Customization India. For the purpose of determining the true value of our campaign, there is a one metric which we should prefer and that is ROI.

Here are the ways for determining the ROI:

Set up the conversion tracking: This is the first step towards determining the ROI from SEO via Google Analytics. This allows us to track all of the conversion on our site which can earn revenue. This setup is mainly depends on the way of making sale directly on our site or not. It can be used by ecommerce stores tracking in order to pull data from their online transaction and measuring their exact online revenue.

Sort the conversions by channel: After tracking the conversions for website, we would have sufficient data in order to start measuring the ROI from SEO. There is a simple way to perform this by viewing the conversions report at conversions > multi- channel funnels > assisted conversions. The next step would be selecting the conversions at the top of the report and then we will find that we will have all of the conversions on our site within the selected time frame sorted by the channels that drove them.

Calculate ROI: After determining the amount of the revenue generated by SEO strategy during the specific time period, we can compare that amount to our SEO investment during that time in order to determine the ROI. It will be helpful for SEO Jaipur.