Want to Use Instagram Guides as Marketing Tools: 10 Ways of Effective Marketing

Instagram as a social media is gaining more popularity with time. This has made the Social Media Marketing companies think about new ways to use Instagram for marketing purposes. Instagram has added a feature called Instagram Guide, which is gaining massive popularity as a marketing tool. 

Any company can use it for their marketing by being a bit creative. As the Instagram Guides are potent enough to grab the audience's attention, the best digital marketing company in Delhi suggests the clients use them.

Here are ten unique ways the marketers can use the Instagram Guide feature: 

With the help of gift lists, the brand can post their own catalog of different items, identifying the ones they think of as gifts and posting them in Instagram Guide as gifting suggestions. The business can also put different tags and select gifts for special occasions. For example, they can put some right skincare products for Valentine's Day unique gift lists. 

Make a list with different posts:

The brands can select a topic and then break a blog post into several slides, then using those slides in lists as a marketing tool. The brand can put some tips about their products, details, or some helpful top related to their products or business. This post can be like a blog, just broken into slides to fit the Instagram Guide. 

Posts similar things together:

Putting random things under the Instagram Guide may be confusing for the audience. The company can put similar things together while posting the articles. For example, a company with a wide range of skincare products, posting random products may not be that useful. They can choose the ones that are perfect for winter and put them under hilarious or creative captions. 

Ranked Lists in Guide:

The companies can engage more audiences by starting polls and holding contests. The organization can sometimes organize contests as a promotion tool and ask people to vote for the contestants. They may just create a poll for their own products. Then they can publish the result online while marking Instagram guide slides as per the rank. 

 Create a post to inspire others:

A brand can successfully influence people around them. The brand can make slides to talk about their inspiration, plan, social responsibility projects, long term goals, and stories about their brand, and put them on Instagram Guides. Just like good agendas can attract more people to shop, inspirational stories can also impact the readers. 

Give actual instruction:

The company can use the 'how-to' instruction theme for their Instagram Guides. The company can choose a topic and create a bunch of instructions for the followers. The instructions can be short and creative. 

For example, a company selling desserts can create a post, 'How to Prepare Good Food for Weekend.' After including everything in the form of instructions, they can simply mention their brand's best desserts that can complete the meal. 

Contributing to the community:

Social media are great platforms for network building. It is equally correct for a business organization. If in the business sector a company deals with, they can easily view their fellow companies' problems. They can give a shout out about that on Instagram Guide. For example, due to lockdown, the cheese companies are often facing issues, and the same goes for the manufacturers. The company that sells cheese and packaged milk products can talk about it in posts. 

 A platform to collaborate:

The company can make Instagram a platform for collaboration. They can invite different individuals or influencers and ask them to collaborate. For example, a jewelry brand can ask influencers, models, and actresses to make lists of their favorites from the brand's collection and put them on Instagram Guide. The posts can help them garner more audience, including celebrities' fans, fashion enthusiasts. 

Travel Guide:

The companies that generate tour packages can always use this opportunity for their business. Now, this is not only restricted to the tour companies. Any company can film their surroundings or best things about the area they are located in and project it as a tour guide. This can interest the visitors outside the land or may help the local tourism. 

For example, Korean Hanbok companies can post images of palaces and locations where people can wear Hanbok. In the end, they can add some of their collections from where people can choose. 

 Promote the better cause:

Since a brand has more power and voice than an individual, it can fight social issues like gender and racial discrimination. The organization can use their guides to talk about these issues. For example, a jewelry brand can put that a post about empowering women against social discrimination. 

These are only a few ways to use Instagram Guide for marketing. The organization can also think of its own way of promotion and marketing to impact the audiences.