Voice Search : Embarking upon a new era of online searching

by Alok K. Web Desginer, Digital marketer

The virtual world has been a crazy place, and changing trend of the online world has made it more interesting. The idea to attract more visitors and delivering the easy and smooth experience to the online user has always created a ground for something different. The growing popularity of Siri Cortana, and Google Now clearly indicates the changing trend of online search methods. The one-word search terms are now losing the grounds and people prefer long sentence to get the accurate information.

The stat shows that the popularity of the voice search is gradually improving. The role of virtual assistant crossed the level of 10% in 2015 of the overall search volume. Soon, searching through the keyboard would be an old thing.

The trend of voice search started with the Siri, but today we have various voice recognition technologies in the market. The tech geeks believe that by the end of 2020, more than half of the queries would be voice searched.

So, this is the high time, when one should start focusing on voice search. Empower your search engine optimization plan with voice search and stay ahead in the game.

To crack the game, one must focus on the basic difference between voice search and keyboard type queries. How people coined their query hold the key to success of voice search

Start with optimizing the local listing

People prefer voice search to get information about physical places. It can be related to direction, weather, traffic or hotel and restaurants of the particular place.

The voice search has two aspects, some user prefers to search specifically as “Find Thai restaurant in Delhi”, some would say, “Find Thai restaurant near me”. In the second instance, there you will not find any specific keyword that you may have used with your on-page keywords. Here, to retrieve the result, the search engine would turn towards the local business listing.

Make sure local listing is accurate. To make your business listing more useful, add all relevant business related like the venue, timing, and contact details to it. This will make your business listing more useful.

Target long tailed keywords:

The voice search is more like a conversation, and unlike typed search here the focus in not on selected keywords only, but the searcher uses the voice search in conversational style. To make your voice search more targeted think how people speak and what kind of question they may ask to find your website. Focus on words like ‘for’, ‘which’, ‘how’,’ what’ and ‘when, this will help you in understanding how visitor thinks.

Focusing on Q&A type’ content can bring a delightful result for voice search. Make your FAQ page more optimized and expand its dimension. Creating a blog post and other content that delivers the answers to visitors’ query will lead more traffic towards the website.

Concentrate on mobile users

It is noticed that people mostly use voice search on mobile. If you want to control the bounce rate, optimize your website properly for mobile SEO. Having a responsive website is not all you need for the mobile friendly website; there are other factors like site speed, thumb navigation, and precise content that make it popular among the mobile users.

Monitor your performance

The secret of the success is to track the analytic. Here you can find many secrets and turning points that could help you in optimizing your website.

The voice search optimization is evolving every day, but one thing is for sure, the more you think like a human and optimizes the site for the human, the better you can perform in the voice search result.

Find a partner who is well aware of voice search optimization and put your website on the right track. A digital marketing company can provide you full assistance and guidance in voice search optimization. At Rankon Technologies, we have SEO professionals who can chalk out result-oriented voice search optimization plan for your business.

Also Read: How To Do SEO For An E-Commerce Website?

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