Video Monetization and How to Do it Faster with OWNZONESby Emma L. Business consultant
Content owners and creators have long realized the importance of embracing digital platforms for monetization of their content. In the last few years, we have seen major companies like Disney, Viacom, and AT&T joining the digital landscape of over-the-top (OTT) services. And media supply chain giants like Netflix are teaming up with OWNZONES and other post-production tech solutions to take work efficiency with the streamer’s evolving tech to a whole other level.
As you can see, how to monetize content effectively and secure the profitability of content in the long run seem to be the driving questions of all content creators. Apart from choosing the right strategy, you also have to bear the customer demands and expectations in mind and juggling all that is no easy task.
Let’s walk through the basics of video monetization and see how applying effective cloud-based solutions can yield benefits.
What is video monetization?
Simply put, video monetization is the process of generating income through the video content you share online. The mechanisms that drive that revenue are advertising, subscriptions, or direct transactions. When users watch, like or subscribe to your content, you get paid for it. Hence, the more people who watch or the more subscribers you have, the more income you earn.
As you can see, monetizing videos actually means that you get paid for access to either your videos, audience, or platform. In other words, monetizing your content actually means leveraging access to your video content. And in today’s on-demand video world, that has never been easier.
Three monetization strategies
There are three ways you can monetize your videos and all of them revolve around the VOD, or video on demand. More specifically, VOD means that users can access a video wherever they are and whenever they want to.
Companies such as Netflix, YouTube, HBO Go, and Amazon Prime Video are examples of using a business model associated with VOD to commercialize content. There are three models every content owner needs to be aware of.
AVOD stands for advertising video on demand where advertisers pay to promote and show their ads to your audience. This is the model YouTube is built upon and the content is free to consumers. However, in a similar manner to TV, users have to sit through advertisements. An example of AVOD is when you watch a YouTube video and you see a commercial either at the start or during the content. As the number of people who see or interact with the ad on your video increases, your profit rises. Channels with a large number of followers can potentially earn a lot of income.
This type of VOD is the subscription-based VOD that operates the way Netflix subscriptions do. Users pay a monthly or yearly subscription fee to access your videos. Once a user stops paying, they no longer have access to the media library. SVOD offers great flexibility to users, however, SVOD providers are faced with the challenge of retaining consumers because of it.
TVOD, or transactional VOD, is the model where users pay for the number of videos they choose to see - pay per view basis. For instance, iTunes allows its users to create an account and access the platform for free and charges them only for the videos the users watch. There are two sub-models of TVOD. The first one is known as the Electronic Sell-Through - users have permanent access to their purchased content. The other one is Download To Rent - users can access videos for a limited time once they rent it.
Regardless of the strategy you decide to use, you will want to be able to deliver your content to endpoints across the world effectively. Why? Because the way we consume video has evolved quickly and today users have high expectations when it comes to content availability. As a content creator, you want to have a powerful platform that can help you manage, process, deliver, and monetize your content, and, most importantly, meet your audience's demands.
Using OWNZONES to boost content delivery and monetization
As the digital landscape is evolving, so is the technology that supports it. Using sophisticated cloud-native solution such as OWNZONES has become a prerogative for effective delivery and reduction of TTM (Time To Market). Having in mind that TTM directly impacts how fast a company creates revenue, the opportunity to make content available faster makes all the difference.
A cloud-based infrastructure like OWNZONE has the ability to:
easily and quickly manage content,
create different versions of your content and metadata that comply with different endpoint policies and regulations,
use AI to improve workflow and QC streamlining and automation,
and the list goes on.
All of these features allow you to meet the requests of your viewers on a much faster scale than traditional solutions allowing you to manage and monetize your content faster and boost your overall ROI.
To sum it all up
We are seeing how the video monetization game is changing and evolving right in front of us. Big names in the content creation industry are switching to business models that are in accordance with the modern consumer’s demands and expectations. Competition is ever growing and that’s why content owners need to find effective solutions that can help them get maximum bang for their buck.
Created on Apr 25th 2019 04:02. Viewed 260 times.