Vape Branding Services- Top Things You Need To Create Your Vape Brandby Ethan Wayne Blogger
Smart business branding is extremely important today to survive the competition. You need to be different, distinct or you will get lost in the ocean of companies.
What’s more, your vape brand needs targeting the right customer and hone in on the audience who would benefit from your vape products such as smokers, or ex-smokers.
Finally, your message must reach out to those specific people clearly. They’re the ones who would take action when they not just know that they can provide proper solution, but also believe in what you do.
Success of vape branding services comes down to:
Standing out from your competitors
Taget the right audience
Communicate the story consistently
Now, before you assess, let us quickly check what branding is all about.
What Is Vape Branding All About?
Vape business branding is about creating a proper message for your product using logo, names, slogans as well as copy and other collateral.
Branding is about creating the perception you hope consumers have as they come in contact with and experience your vape product.
You can break it down into three core phases: Brand identity , brand strategy and brand marketing.
Brand strategy would map out how your vape business is different and how likeable you are among your customers. It would convey the purpose, promise as well as how you solve the problems for people.
Now, if brand strategy is a plan focusing on the long-term development of purposes and impacts, then brand identity is the way for conveying this to the public with messaging, visuals as well as experience.
Brand marketing is the way your vape business highlights and brings awareness to the products by connecting values as well as voice to the right audience through proper communication.
Best vape branding services ideas to get started with:
Find Inspiration From Competitors
Take out time to review what the competitors are up to. Check what they are doing right and what they are doing wrong.
Look at the competitor closely in such areas:
Brand identity ( how they really appear)
Product offering ( feature, quality and benefit)
Website user experience ( navigation, CTA, messaging)
Content publishing ( videos, blogs, case studies)
Social media (size of community, engagement, content type)
Understand who your customer is
One of the most difficult things with vape branding services is to commit to target audiences. It is essential to visualize what a good customer within your audience appears like.
This is what’s known as buyer persona. It is a fictional customer but based on the real data about the existing consumers coupled with proper market research.
Don’t Be Everything To Everyone
Your vape brand cannot be everything to everyone. Without specificity, you can become nothing to anyone. Find a niche, for instance, if you are selling vape devices, highlight the speciality, such as mods, pods, starter kits, ejuices, etc.
Keeping these in mind, you can go ahead with vape branding.
Created on Jun 10th 2020 00:29. Viewed 153 times.