Using Google Analytics to Optimize and Market Your Site

by Manoj Singh rathore Digital Marketing Head and Founder

Using Google Analytics to Optimize and Market Your Site : You can't discount the need for optimizing your site when you want an online business presence. Without the right SEO components in place, your site will sit in oblivion and folks won't even know that you exist. So, to bait the search engines and boost your online marketing efforts, you would need a time tested tool. It is here that Google Analytics comes to the forefront as the trusted partner of many site owners. You will just need to insert the Analytics Tools onto the web page that starts receiving data to get an insider's perspective of what works and what not, and you want to track. This guide can help you take the plunge, in case you are still apprehensive of how Google Analytics can help:

Choosing Key Words

Keywords play an important role in pulling the search engine spiders and bringing human visitors to your site. You must steer clear of the same practice though most people select their keywords based on guesswork. Instead, try to find out what search terms folks are using for locating products or services in your niche area. Google Analytics provides a tool called 'Entrance Key Words'. It's possible for you to apply it to find out the words or phrases that people use to seek out your site on search engines. In the event these keywords aren't being targeted by you, chances of your site appearing in the search results are low, if not non-existent. So, Google Analytics can be a powerful tool in your hands to find the right keywords, which you can use in your Meta Tags and site content.

Know your Traffic Sources

You need to know about your source of traffic to make the most of your web presence. Thanks to Google Analytics, you can check if other websites (or referring sites), direct hits, or search engines are bringing the most visitors to your website. Ideally, you desire to strive for a 1/3 from each - so not relying on just one stream of traffic to your site. This manner, you can concentrate more on the regions that bring you traffic that is less and also works to keep the other entrance portals continue driving the traffic flow that they have been doing already.

Know Your Website In and Out

Most webmasters forget to check how their websites do after the site gets up and running. You should not fall into the same snare. Try using Google Analytics to get an insight into your site. Beginning from your visitor demographics and the type of browsers used by them to the links on your site that get clicked the most, the tackiest pages and the ones from where visitors leave quick (pages with high bounce rates), Google Analytics can help you evaluate all these and more. Remedial measures are easy to execute when you are able to locate the problem areas.

Say, when you discover a few pages or posts to be viewed often or find a specific page with high page views, compare them with those which have a high bounce rate. A business website that brings individuals to its posts page but neglects to hold their focus in the "Ask a Quote" or "Contact Us" page needs to seriously reconsider their strategy. It might occur that either the submit button in these types of pages do not function or the language puts off the visitors. Whatever be the reason, you can compare these non-performing pages with your star pages having high page views to get a notion of what needs to be altered. In other words, you no longer need to guess what your visitors react to.

Google Analytics brings you hard data based on which you can plan your descriptions, images, headlines, and layouts to create the results that you are looking for.

Check for Broken Links and Browser Compatibility

Different browsers reveal your site differently. Occasionally, even different versions of the same browser can show your site in a variety of ways. So, it becomes important to assess cross browser compatibility of your site, thus making sure that visitors with different browsers can see the complete site the right way. You can use Google Analytics to get a notion of typically the most popular browsers used to see your site and then work on them consequently. Getting quick updates of broken links also become easy with Google Analytics. This way, save yourself the wrath of visitors that are annoyed and you can fix the errors rapidly.

Measure and Maximise your ROI

Google Analytics can help you to target your marketing efforts better by ascertaining the demographics of your visitors. You could even find out who are most likely to buy from you or have the opportunities of becoming a member or a subscriber by judging the data. Therefore, by measuring your marketing efforts, this tool gives you a chance to fine tune things and earn optimum ROI.

If you pay for online advertising, you can use Google Analytics to see which referring sites/advertisements bring the highest quality traffic to your website. In this manner, you will get the best return for your business.

Hold onto your Existing Clientele and Bring In New Customers

Google Analytics plays an important part in your online web presence by letting you know the number of returning visitors and new viewers. So, you can concentrate on these groups and assure that a healthy balance exists between them. Remember - getting new clients for a booming business is important but not at the cost of losing your old customers. So, keep your customers happy and they will definitely return for much more.

Maybe you now know why Google Analytics has become this kind of essential tool in the hands of most webmasters. So, get ready to use it and see what a huge difference it can make to your business bundle!

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