Useful Trade Show Display Elements

Trade shows give you an excellent opportunity to show off your business, products and services in a more personal, interactive way. You need to have a dynamic, effective trade show booth in order to draw a crowd at your next show though. Here are some of the most effective, useful trade show elements to consider adding to your inventory of trade show tricks before rolling out on your next trip.

• If the tradeshow is outdoors, we highly recommend you invest in a canopy tent. This won’t only keep you safe from the elements, be they glaring sun or drizzling rain, but it will offer potential customers a reprieve as well. When they stop under your canopy for a break from the weather, you have the chance to greet them in a friendly manner and explain the benefits that your products and services can offer them. Be sure to buy a canopy that is weather resistant, and customize it with your graphics and logos. These can also be used effectively inside, as they help separate your area from the crowd and can serve as a quiet spot in the chaos.

• Literature stands are useful at every tradeshow, and help keep your printed materials and brochures neat and organized. Paperweights look rather amateurish, so be sure to invest in one or several literature stands before attending your next trade show.

• Banner stands are available in many different styles to best accommodate indoor and outdoor trade shows separately. Many are now retractable, which can make set up, tear down and transport particularly easy. Be sure the banner stand display you invest in is weighted, such as with a water-filled base, to help keep your display from falling down or being blown over in the wind.

• Modular displays and pop up displays are graphically pleasing, stylish, sophisticated, and easy to transport, making both perfect for companies that want a modern look and travel often.

• Giveaways are ever popular, and can help your trade show booth stand out from the hundreds of others that are nearby. If you decide to giveaway items, make sure they are something that you would want to receive, like a flash drive with your company logo on it, a company pen or a pretty calendar, not a business card or a brochure.

• Raffles allow you to capitalize on the popularity of giveaway items without spending as much money. Instead of ordering hundreds of flash drives, order one slightly larger item and sell or give away raffle tickets. People will remember your company after winning a raffle.

• Dress in business casual so that you look professional but still approachable. If you are dressed down too much, people won’t take you seriously, but if you are in a suit and tie people will avoid you. Find that comfortable medium with your dress, put on a friendly face and you are sure to connect with potential customers.

• Make sure you have more supplies than you need. If you anticipate giving away 200 pens, bring 400 just in case. There is nothing worse than running out of literature or giveaway items early at a tradeshow since you will actively lose out on future business.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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