Understanding the Rise of Personalized Products in E-commerce

by Pratik Shah Digital Marketing Manager at Brush Your Ideas

Only a few years ago we knew about personalized products only in the form of a few prints on coffee mugs or key chains from the local printer or photo studio. The market witnessed the transition in the recent years and it was so swift that one could hardly comprehend the momentum. Now, almost every other traditional printer has shifted to web to ecommerce or is thinking of doing so in the near future. But, why? Why was there such a sudden changeover and how is the demand for personalized products on the constant rise? Let’s try to unravel the reasons behind the shift.
Ease of Access
With printers shifting to the online market and offering personalized products with the help of web to print design software , the products are much easier to access as there is no real effort required to go to the printer, explain them the product, and pick up the product. This reason is common to all industries but somehow print industry is slightly different as the availability had always been limited in offline stores as compared to what they can offer online, due to various factors.
New dimension to online gifting
Product personalization software adds a new dimension to online gifting by adding a personal touch to the product in spite of the buyer ordering it from miles away. Other gifts are detached, and merely some item one picks and orders it to another address. But in personalized gifting, the effort of the giver shows as they design the product themselves often with personal pictures and messages.
Cost Effective
Looking at overall expenses the customer might spend over finding a store, placing an order, and picking it up, online shopping for personalized product is much more cost effective. And then, there are so many options available that they can compare costs and buy something within their budget rather than giving up to the whims of the monopolistic printer of their locality.
Extensive Options
The web to print design software that ecommerce businesses offer provides freedom of designing their own products to the customer. They can take up as much time as they need, without annoying the printer and try editing various pictures and graphics until they get what they desire. The range of products is also extensive as compared to local stores. Moreover, with the help of web to print tool, customers can virtually see how the products will turn out in terms of colors, print area, etc.
Social Media Integration
Another unavoidable factor is the Social Media support these products have got. A good Web to print ecommerce software lets the customers to create their own funky products and like everything else, customers love to share their creations on social media which promotes the products indirectly. Additionally, the most popular social media platforms of the current times like Facebook, Instagram, Pinterest, etc. provide options to directly sell from their respective pages which drive more customers to the stores.
To conclude, it can be said that the rise of personalized products is not unaccounted for. And as the reasons state, the business doesn’t grow on its own. There are many factors that assist it including your business model, marketing strategy, and most importantly your web to print ecommerce software. In a brief, you need to efficiently provide everything for which the consumer is moving to web to print. Only when you understand this, can you grow with the budding industry!