Social media platforms are being proven to be the ideal tools for real estate marketing. With social media sites, you can reach among the masses interested in buying or selling the homes, lands or offices etc., plus can get the help in the other digital marketing procedures. For example, social media gives support to the Search Engine Optimization process by providing backlinks, traffic to your website, and more. Moreover, it is also a way to promote content that you are using for the content marketing. Apart from all, social media itself has numerous benefits.
But, you need to have a proper social media strategy in order to get all these benefits. First, let’s understand why building a proper real estate social media strategy is important for marketing.
Why Real Estate Social Media Strategy?
The Internet has made a lot of changes in the real estate business. Today, the home buying process in most of the cases starts from a Google search. In addition to this, people are now wandering the websites like Zillow, Redfin, Trulia and more and do their own research before consulting a real estate agent. So, it becomes necessary for you to get strong online visibility.
You can register your business or your real estate firm on Zillow, Redfin, and Trulia etc. Besides, the business directories being run by search engines, like Google My Business and Bing Places are also the perfect sources to list the businesses. These directory listings also enable your website to crawl on the search engines before accomplishing the Search Engine Optimization (SEO) process.
Despite all this, you need to make a social media marketing strategy for your real estate business, because social media websites are the platforms which internet users visit most in the present scenario. The social media is not merely an option now for every industry.
Social media is the virtual world of today, which provides the outlets for the following to the businesses.
- Quick Engagement with Audiences
- Publishing of text and graphics content.
- Free and paid advertisement.
- Customer Relations Management CRM
- Social Messaging
- Brand Reinforcement
The next step is to define your goals. A well-defined goal should be specific as well as measurable. An effective social media strategy can provide you new leads, nurture the prospects and can give you a better way to follow up the ongoing clients.
Platforms to Use
You can use all the major platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat. There are the social media tools available, which allows you to work on the entire platform along with a scheduling option. These tools save your lot of time. Some of the popular tools available include IFTTT, Buffer, MeetEdger and more.
But, still, you need to make some strategies for using social media platforms according to your target audiences and many other factors. For targeting the younger audiences, you need to go for Snapchat and Instagram. Snapchat and Instagram have much younger audiences as compared to LinkedIn and Facebook. On the other hand, Facebook and Instagram and supposed to be the leading platforms to turn the visitors into the customers/ clients.
But, you can also find the exceptions because there are a number of factors, which work. Therefore, you are required to try every platform until you reach the conclusion which one works best for you.
Instagram and Facebook are supposed to be the best platforms for real estate businesses. Other platforms can also be helpful in different contexts especially LinkedIn. LinkedIn can be helpful for you most in the cases if you have the B2B settings or you have the commercial real estate.
Whichever platform you use, you need to add the following basic things.
- Include your address.
- Include your area of area of service and hours of operation.
- Add a number of call-to-action on your page.
- Add the links like call now and schedule a meeting.
- Add the link to your website.
- Keep your page or profile professional.
You have to remember that you are going to do all this for driving the traffic on your website. The above-mentioned ones are a few simple aspects on which you need to work. Apart from them, there are a number of other tips that can be part of your social media strategies.
Social Media Strategies That Can Be Useful for Your Real Estate Business
1. Quality Content
The useful and high-quality content always stays on top. Content brings visibility, engages audiences and is a perfect source of selling.
You offer the services to the community as a real estate agent to your community. You are required to establish yourself as someone who is the part of the community and is engaged in the events. By doing this, you will value yourself among the audiences in the forums such as social media.
Here are some of the ideas you can use to promote yourself.
- Post useful articles with a focus to educate the buyers about buying as well as personal finance.
- Start live videos on Facebook or Instagram to give people the inside look of the business. This is also helpful to get engaged with the audiences live. To get engaged with the audience, you are required to talk to them and tell them to ask their queries. The audiences ask their queries in the comments section, and you can answer them in your live video.
- Start surveys and interactive content to engage more and more audiences and to create their interests in home or lad deals.
- Similarly, start the contests.
- Post pictures or videos to promote the community event.
- You can also talk about the market through a thought piece on LinkedIn.
Apart from the above-mentioned ones, you can also use social media to post a lot of useful stuff for your buyers or the audiences who may further turn into the customers. The social media also enables you to post the listing with high-quality professional photographs. Panoramic and 3D views are also possible on Facebook. Instagram is also an image-centric platform, and it is also a perfect online spot to post this stuff.
Sometimes, this may not directly impact the sales, but it is helpful in attracting the right audiences who are interesting in buying or selling the real estate.
Besides, you are also required to provide the links of your write-ups, which are useful for the audiences, on your social media pages. But, you should also remember that the human is visual in nature. The video presentations can be more effective for the audiences. So, you make the videos with documentaries, picture presentations and a lot of other stuff. You can add the videos directly on platforms like Facebook, or on the video hosting websites such as YouTube and provide the links on the social media platforms.
One of the best content in every industry including the real estate industry is user-generated content. It is the strategy to drive engagement and to gain loyal followers. Many times, it has been witnessed that people post on social media after they do the sale or purchase of a home. You need to repost that content, which is supposed to be one of the best strategies.
You can repost the pictures and videos of others, which can encourage the users to do so. Invite the users to engage with you and reposting of content will encourage them to do so.
2. Use Advertisement Features
The advertisements are the short term approaches for instant lead generation. All the platforms provide you the facility to invest in the paid advertisement for the business promotion. However, there are some differences.
Facebook and Instagram charge according to cost-1000 impressions known as CPM. On the other hand, LinkedIn has the Cost-Per-Click (CPC) model. In both the models you have the option to target the specific audiences. You can set the parameters on the basis of age, location etc.
3. Use Analytics to Measure Your Reach
As mentioned above, the goal should be measurable. You have the option to use the analytics on some of the platforms to measure your reach. Facebook provides the analytics on each post, so you are also able to understand whether you are in the right direction or you need to make some improvements.
The aspects that you can analyze include impressions, click-through rates, engagement, demographics, location, reach and relevancy.
Social media undoubtedly provides the real estate agents the best platforms to take their businesses at peak. You can use social media strategies if you are running a real estate business, but it is true that it may not be so easy and handy for you. But, you have no need to be worried in this era of teamwork and tie-ups.
You can do a deal with a digital marketing firm for social media marketing services for your real estate business. You can contact us for the social media project for the real estate marketing. We have a team of experts, who have a good knowledge of real estate marketing. We work in association with you and provide you with our full support. Contact Us Now for Free SEO Audit Report.
Originally Published on https://www.canbayinc.com/blog/real-estate-social-media-marketing/