Types of SEO White Hat SEO & Black Hat SEO
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanySearch Engine Optimization
or SEO is a type of technique that is used to boost the website rankings on
search engines and is much in use by small and large businesses as well. This
method is very effective in order to get recognition in the market and increase
your business’s visibility over the net. Importance of SEO in building a web presence to make people aware of
your existence informing them about your products or services. It helps you
take your website rank up on the search engine rankings which give your
business a wide exposure.
The types of SEO
techniques used more often in the market are White hat SEO and Black hat SEO.
Both the techniques are quite effective but are different in their own ways.
White Hat SEO called to be
one of the most popular SEO techniques. With accurate utilization of varied
methods and techniques it works on the improvisation of the Search an engine
ranking which fits in the guidelines of SEO.
The White SEO practices are bound to follow the Google’s guidelines
strictly without which it will not be able to achieve the expected results.
White hat SEO techniques makes the effective use of high quality content,
restructuring and manual outreach and website HTML optimization followed by
research. As White hat SEO completely abide by all the guidelines put down by
Google it leads to effective approach. It is not conducted with an aim of
exploiting or disturbing the loopholes in the process. The most common tactics used by White hat SEO
are as follows:
- Use of
Keywords and Keyword Analysis
- Securing
quality inbound links
- Managing and
organising the site effectively to make it easier for search engine to crawl
your website.
- Creating
original and detailed quality content with added social and e mail campaigns.
- Using Schema
for a Competitive Edge
- Laying more
focus on User Experience (UX)
As the name says it all,
Black hat SEO techniques supports the practices that is focused more on
identifying the loopholes in the Google’s algorithms so as to achieve the
higher rank in the search engine result pages. The practices of Black hat SEO
is completely against the guidelines provided by Google. The wholesome level
also turns out to be comparatively low as Black hat SEO uses some of its most
common techniques like link spam, hidden link, keyword stuffing, cloaking etc.
All these practices of Black hat SEO is considered to illegitimate. The traffic
that Black hat SEO somehow manages to bring to your website does not last for
long and the rankings too fail in maintaining the position on the SERP’s. Some
of the tactics used by Black Hat are as follows:
- Unrelated
Keywords
- Stuffing
Doorway or Gateway Pages
- Duplication in
the Content or Mirror Site
- Spam Blogs or
Splogs
- Page Swapping
known as Bait and Switch
- Trackback Spam
- Referrer Spam
- Cybersquatting
or Domain Squatting
- Social
Networking Spam
- Cookie Stuffing
Sponsor Ads
Created on Nov 21st 2017 22:59. Viewed 1,082 times.