Types Of SEO Services You Could Get From SEO Outsourcing Partner India

by Sarah Iyer Digital Marketer

SEO – One word, but it has lots and lots of definitions and it can be used in many contexts. But not too many people are aware of what exactly it is and how it is performed and moreover, how many types of services are there. Of these three points, the latter one holds the most importance of you hire SEO services India. Knowing about the types of SEO will help you determine the services or strategies being used by the chosen outsourcing partner India and also the results to expect from them. This article will mainly focus on the types of SEO services as you outsource SEO services India, but first, let us get an overview of what SEO is.

What Is SEO Or Search Engine Optimisation?

The term SEO stands for SEARCH ENGINE OPTIMISATION, i.e. basically a process to take the website up on the search results and generate more and more organic traffic. A number of strategies could be used by the chosen SEO outsourcing partner India, depending upon the requirements and some of them are-

Building a back link profile – The number of reputable, authoritative websites that link back to your content

Mobile optimization – Ensuring your pages show up cleanly and efficiently on a mobile device such as a phone or tablet

Speed and performance – Tooling your website to load as fast as possible

Site structure – Making sure pages are organized according to best practices

And hundreds of other approaches

There are two approaches of the process of search engine optimisation and both of them have to be implemented simultaneously to generate results faster. The names are "on-page SEO" and "off-page SEO". Let us know some more detailed about both of them.

On-Page SEO

As you outsource SEO services India, you will be told that on-page SEO involves using tactics and approaches that enhance the reach of each individual page of the website. This would involve so many steps, but the main one’s are –

Keyword Research

Internal Linkage

Meta-Descriptions

Alt-Tags

Headers

URL Structure

Off-Page SEO

As far as off-page SEO services are concerned, this could involved a number of steps like –

Page Reviews

Social Media Sharing

Social Bookmarking

Backlinks

The SEO outsourcing partner India will generally offer these services in two different types and in this segment, we will study about them. The first of them is white SEO services.

White Hat SEO

According to the experts, this happens to be the most legitimate SEO service offered by the SEO outsourcing partner India and this is also approved by the Google and other search engines.

When a company promises you about white hat SEO services, you will find them taking the following steps –

Publishing high-quality, relevant content (such as blog posts, articles, e-books, info graphics, guides)

Page optimization (H2 headers, alt-tags, meta-descriptions)

Backlinks from real, trustworthy websites

The interesting point about white hat SEO services is that they may take several months to generate results, but there would be no penalties and the results would be far more effective and long-lasting.

Black Hat SEO

Then, the next are black hat SEO services offered by numerous SEO partners all across the globe. The act about these services is that they are totally opposite from white hat SEO services.

Black Hat SEO tactics include: