Types Of Online Shoppers To Target For Coupon Marketing

Whether it is affiliate marketing, coupon marketing or retail marketing, each is often driven by a motive of driving huge numbers of new customers. Although, new customer might not necessarily keep the businesses thriving unlike the customers who love spending money in purchasing more and more products. Retailers, marketers and affiliates seeking to flourish their business to the new height, must focus on customers who actually want to buy products and will to enjoy amazing offers every time. By doing so, both the parties will be benefited.

In affiliate marketing, it often seem difficult to find new customers, until and unless the business is aware of on which groups of customers they need to target so as to reap higher profits in return. If you are also an affiliate program manager and thinking of who to target then this blog post is for you. The article is all about different types of shoppers you must target for your coupon or affiliate marketing so as to get your associated merchants more and more new customers.

NativeMedia is the leading name in the coupon API feed provider’s world, and it is known for its excellent coupon feed services and affiliate marketing in more than seven countries. If you are seeking for a trusted name on which you can rely for affiliate marketing and strategies, then NativeMedia is your ultimate problem solver. It is understands the importance of affiliate marketing, coupon API and coupon feed in coupon business and thus ensure its client best service.

The expert team of professional over here, keep innovating their affiliate marketing strategies so as to help their client or merchants reap more and more profits. Following is the list of online shoppers, it generally target on to help you. Take a look at the list-

Discount Dependents / Bargain-Savvy –

The discount dependents or the bargain savvy shoppers are those consumers who are seeking to get the most from their money and enjoy huge savings on every purchase. When talking about their spending habit, such consumers are consistent in spending in terms of both the time they shop and across the consecutive purchases. They are always on the lookout for bargain.

The discount dependent shoppers often make their decision based on the discounts or the size of markdowns offered on the products. In other words, they hunt for deals that will help them save their money while buying quality product at great discounted price. Hence, such shoppers are best targeted consistently.

Impulse-Led –

Impulse-Led customers are another type of shopper one which businesses should focus because they are among those shoppers who purchase products that seems to be good at that particular time. These are those shoppers who do not buy goods at the top of their priority or “to do” list, but buy goods whenever they find great deals on that particular item.

NativeMedia’s expert team of professionals while strategizing their affiliate marketing tactics always ensure to focus on this group of shoppers whenever their associated merchants have come up with some seasonal sale event or festive season discount deals and offers. If you choose to sign-up with the exclusive coupon feeds service of the company, then you will surely get to enjoy this liability.

Luxury Loyalists –

Luxury loyalists are the luxury brand shoppers who always shop from the same brand. These shoppers buy everything from the same store and brand. So, if you have loyalty customers, then you must focus on them as they will help you reap more profits in return. You must think about your loyal or regular customer, and provide them several offers and discounts so that they don’t look for other merchants or store. The best thing about luxury loyalist is that they use coupon to enjoy amazing offers such as free gifts, combo deals, etc., for them brand and quality is more important than rates.

Couch Converters –

Often known as the mobile shopper who generally uses mobile applications to shop for their favorite products online, couch converters are yet another type of online buyers or shoppers you must focus on for your coupon marketing or affiliate marketing. To appeal couch converters, all you need to focus on the strategies or tactics through which you can appeal them to use mobile application to earn maximum discounts and savings. You need to provide offers such as free shipping on first purchase via mobile application, or mobile app registration bonus, so that they start using applications juts to earn great discounts.

So, these are the top four types of online shoppers which must focus on for your coupon marketing and affiliate marketing program.