Types of Advertising for Your Storefront

by Kevin Smith Author

Different types of advertising have different advantages. They all have the same goal -- draw people into your business and get them to spend money -- but they work better at different times. If your business accepts walk-ins or id difficult to find, there are some great ways to make sure that people can locate your physical address and your company. Building signs, sign holders, the dancing man blow up person and a feather flag are among the choices that you have to identify your place of business.

Building Signs

Regardless of anything else you may employ, a large sign on your building with your name and logo is a must for every company. Telling someone the street name and the number of your building won't be enough to get most people there, even with GPS systems. People hate ambiguity. Even if they find your place, they will be unsure and insecure about entering a building that isn't properly identified.

Person Holding a Sign

A professional sign holder can be an amazing way to attract people, especially if he or she is into the whole dancing, spinning, entertaining part of the job. Someone sitting on a lawn chair or leaning on your sign like it's a spear may not project the right image. A person who is energetic and having fun will definitely give your business a boost. Of course, the difficulty is you never know which you are going to get, and they can be expensive to pay for even just one day.

Dancing Man

Put a fan under a bunch of canvas shaped vaguely like a 2-story tall person and you have an eye-catching device right outside your business. They are fascinating to watch, and kids love them. The laws of chaos theory are at work for you! You will need a power source, a large upfront investment, and to maintain the mechanical parts, but they are fun.

Fly Your Flag

A feather flag takes advantage of the naturally occurring air currents to draw attention to it with movement. They can be tall and planted outside your business. They are also portable. If your business does events of any type, you might choose to get flags that you can take with you to announce your presence everywhere you go! Because they flap, people will look at them as they scan the environment. Movement catches the eye.