Top UX Features Every Magento Ecommerce Store Owner Needs to Use

by Jessica Bennett Tech Enthusiast

The e-commerce world is achieving top-level advances over time with innovations. User Experience plays a vital role in improving innovation and value in any website. Using the right UX features can help improve customer satisfaction and ultimately value sales. It is true that UX plays a vital role in enhancing a site's performance. But if not utilized properly, it has the potential to break a website. This is why most websites fail to create an effect on the customers. How to use Magento UX design with the proper UX? Let's dive into details to know the right features to change an e-commerce website.

Why exactly is UX important for Magento Stores?

In any e-commerce store, UX is critical to help attract customers. It ensures that each potential customer turns into a client over time. One of the best values of UX is that it effectively understands a user's need and curates the same. Additionally, it also helps allow every customer to have an easy journey when entering a new website. Now, let's understand why it is essential for any Magento design website.

l Directly enhances and offers a positive response and experience among users

l Offers a definite level of credibility to impact higher lead and revenue generation and achieve the targeted goal

l Practical and curated UX helps to minimize the challenges like bugs and marketing cost

l Transparent UX also features a transparent online interaction of customers boosting better loyalty

l Intuitive, consistent, and continuity duly maintained throughout the website offering a definite customer-driven result

Top UX Features for a Successful Magento Store

Responsive Design

In today’s world, having a website that looks good on a desktop computer is not enough. With the maximum amount of web traffic coming from mobile devices, your site needs to be designed with responsive principles in mind. Responsive design is an approach to web development that creates websites that look and work great on all devices, from small screens to large monitors. There are several benefits that a responsive web design offers, some of these are :

l Firstly, it satisfies every customer be it their first or last visit, with easy usage

l Second, responsive design leads to better conversion rates and web traffics

Responsive design is good for business. It shows that you care about providing a great user experience

Accessible Navigation

Straightforward navigation is essential for any ecommerce ux best practices website, and Magento stores are no exception. Navigation is one of the most critical aspects of user experience. A well-designed navigation system will help users find easily what they are looking for quickly and easily. An intuitive system is also vital for reducing friction and increasing conversions. The layout and flow of an ecommerce store also play a significant role in user experience. A clean, well-organized layout will help users find what they need quickly. It will also help in a good flow, keep users engaged, and reduce the likelihood of getting lost or frustrated.

Utilizing usage of Breadcrumbs

Many people believe that breadcrumbs are unrelated to directly serving customers. But breadcrumbs do have a definite role in the UX design process of a website design. It plays a significant role when users use the complex product catalog and discover it takes time to manage. To ensure users have a seamless experience, breadcrumbs must be valued in the category on individual pages. Magento's three most used breadcrumbs are attribute-based, history-based, and hierarchy-based. Each has significant features that serve the best purpose over time.

Visible Search Features

Customers are always on the verge of leaving a pg as soon as possible. No one has excess time to spend on a site to view its products. This is why ensuring the search features are appropriately optimized and adjusted over time is crucial. When designing a website page, the UX must be utilized, keeping customers' points of view. This way, you can readily offer definite access to any customer wanting to enter your website. The best way to properly ensure this is by adding an extra search bar at the top portion for better value. To make matters more accessible, add an additional hint section.

Informative and Effective Homepage

One of the efficient traffic sources for any website is the basic homepage of a website. This is why you need to ensure that this page is optimized and effectively valued to ensure visitors can easily reach it. Homepage traffic and UX are interlinked with each other and thereby need to be valued and used for best usage. The homepage analysis also helps identify the traffic generated and how many visitors browsed it over time. Some ways you can improve the homepage are :

l Proper and adequate description of the business

l Website search bars

l A straightforward call to action

l Previous customer reviews and testimonials

l Discounts and offers of the latest time

Top-notch Product Graphics

Visuals and images have a significant effect on attracting maximum customers to a website. It has the role of enhancing the quality of a website page and information as well. You need to understand that on an e-commerce website, customers cannot touch a product. You need to use images that instantly attract customers' attention. Further, it is also crucial that the quality of the images is top and of high definition. UX features also play a significant role in any website's images. Now, as customers are buying products worldwide, it is crucial to add a zooming feature also. This provides customers with simple and easy access.

Optimization of Shopping Cart

Users' major decision in any e-commerce website is in the shopping cart section. Now you might think customers randomly add products to their carts. But it is definitely at the shopping cart section that most decisions are made. This is why you must properly utilize UX by optimizing the icons and using them correctly. Try to use icons on the exact top right where it is most accessible by users. You must also offer a manageability option so anyone can utilize it effectively. The better a shopping cart is used and easy to access, the more accessible users will find it easy to use.

Upgrading Social Media Content

Social media acts as one of the most powerful tools to reach new potential customers and connect with existing ones. Magento offers excellent features for social media integration, making it easy for you to promote your products and brand on platforms like

Facebook, Twitter, and Pinterest.

You can add social media buttons to product pages so visitors can share your products with their networks. Magento also lets you create unique pages to promote specific products or social media sales. And if you have a blog, you can easily share it effectively on social media platforms using the built-in sharing tools.

Maximizing the Impact of Visuals and Imagery

It's no secret that visuals and imagery are essential in e-commerce. Studies have shown that product pages with high-quality images are likelier to sell than those without. And yet, many store owners still need to take full advantage of the power of visuals and imagery.

There are some specific things you can do to make sure your visuals and imagery are working for you:

1) Use high-quality images: This seems like a no-brainer, but it's worth repeating. People are visual creatures, and they will respond positively to products that look appealing. Be sure that your product photos are clear, well-lit, and professionally done.

2) Use engaging visuals: Besides using high-quality images, you must also ensure your visuals are engaging. That means using eye-catching colors, attractive fonts, and relevant graphics.

3) Use images throughout your site: Don't just limit yourself to the product page! Images can be used on the home page, category pages, blog posts, and more. They should be used thoughtfully and strategically, however, so as not to overwhelm visitors.

4) Keep an eye on load times: Be mindful of file sizes when selecting images for your site. Too large files can cause slow load times, which will frustrate visitors and lead them to leave before they even see your products

Simple Checkout

The checkout process is a critical part of the user experience for any ecommerce store. Magento website design store owners must aim to provide a seamless and easy checkout process to ensure a positive user experience. According to a respective Baymard Institute study, the average cart abandonment rate is 69.57%. This suggests that almost 70% of customers who add items to their cart must complete the checkout process. This further identifies that a frustrating checkout process increases overall abandonment to a great extent. Every store owner should aim to simplify the checkout process as much as possible by reducing the number of steps.

Review and Research

Reviews and ratings are an essential part of the ecommerce user experience. They provide customers with social proof and help them make informed purchase decisions. Magento store owners should include reviews and ratings on their product pages.

Takeaway

Knowing how to build a Magento store properly can create a smoother and more successful user experience, leading to better e-commerce sales. With the information in this guide, you now have the tools to enhance your shop's UX features, allowing users to find their way around easily and make purchases quickly. Utilizing these tips and techniques can help you improve the overall performance of your online store - so give them a try today!