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Top Trends In M-commerce Industry for 2017

by verve logic verve logic

The m-commerce industry is rapidly growing with the fastest increase in the usage of mobile devices. The mobile phones or smartphones, today are excessively used by a large number of population of the country. The people prefer accessing or browsing various websites including the e-commerce sites on a mobile device because they feel it convenient to browse through smaller devices rather carrying devices like laptops everywhere.

 

The companies today are therefore required to keep themselves updated about the latest trends in the ecommerce companies to target a large number of customers through their mobile applications or mobile responsive websites. To drive more and more visitors, the ecommerce designing company has to ensure that the website is optimized well and is mobile responsive.

 

Here are listed the popular trends of m-commerce industry that helps a business to grow quickly and target more customers:-

 

  • Shopping Via Apps will rise

The ecommerce development experts believe that the percent of purchases made through mobile devices or applications will keep on rising. As, every company today is having its online presence as a e-commerce website and also having presence on mobile devices providing facility of m-commerce. Some experts are even predicting that the shopping via android/iOS applications i.e. m-commerce will rise by 200%. The m-commerce of any company offers better user experience and better communication.

 

  • Delivery of a product is the primary deciding factor

The expectations of the prospective buyers are reaching high levels. By ordering products through mobile apps or mobile web, they expect the product to  be delivered  either the same day or within maximum of 4-5 days. The customer decides whether to make purchase or not based on the time and form of delivery of the product. Also, the delivery charges are taken into account, if any. Most of the m-commerce companies offers free delivery across the nation over the purchase of 1000 INR.

 

  • Chances of mobile fraud getting common

The mobile fraud is the biggest obstacle in the field of m-commerce industry. The fraudsters are having various open opportunities as there is no physical card reader present. But, a lot of e-commerce and m-commerce companies have encrypted their servers with SSL like encryptions so as to secure the user’s personal information. The businesses are focusing on providing safe and secure platform to their users by having SSL encrypted payment gateways.

 

  • Alternative payment system will become standard

The m-commerce industry offers the alternative payment modes to make purchases through apps via trustworthy payment gateways. Payment gateways like PayPal, AliPay etc. amounts to maximum of online m-commerce transactions. The other m-commerce or e-commerce companies that are not inviting payments through these payment gateways will soon offer the same to provide the best user experience.


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Joined APSense since, January 1st, 2014, From jaipur,rajasthan, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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