Top Trends In M-commerce Industry for 2017
by verve logic verve logicThe m-commerce industry
is rapidly growing with the fastest increase in the usage of mobile devices.
The mobile phones or smartphones, today are excessively used by a large number
of population of the country. The people prefer accessing or browsing various
websites including the e-commerce sites on a mobile device because they feel it
convenient to browse through smaller devices rather carrying devices like
laptops everywhere.
The companies today are
therefore required to keep themselves updated about the latest trends in the
ecommerce companies to target a large number of customers through their mobile
applications or mobile responsive websites. To drive more and more visitors,
the ecommerce designing company has to ensure that the website is
optimized well and is mobile responsive.
Here are listed the
popular trends of m-commerce industry that helps a business to grow quickly and
target more customers:-
- Shopping Via Apps will rise
The ecommerce
development experts believe that the percent of purchases made through
mobile devices or applications will keep on rising. As, every company today is
having its online presence as a e-commerce website and also having presence on
mobile devices providing facility of m-commerce. Some experts are even
predicting that the shopping via android/iOS applications i.e. m-commerce will
rise by 200%. The m-commerce of any company offers better user experience and
better communication.
- Delivery of a product is the
primary deciding factor
The expectations of the
prospective buyers are reaching high levels. By ordering products through
mobile apps or mobile web, they expect the product to be delivered
either the same day or within maximum of 4-5 days. The customer decides
whether to make purchase or not based on the time and form of delivery of the
product. Also, the delivery charges are taken into account, if any. Most of the
m-commerce companies offers free delivery across the nation over the purchase
of 1000 INR.
- Chances of mobile fraud getting
common
The mobile fraud is the
biggest obstacle in the field of m-commerce industry. The fraudsters are having
various open opportunities as there is no physical card reader present. But, a
lot of e-commerce and m-commerce companies have encrypted their servers with
SSL like encryptions so as to secure the user’s personal information. The
businesses are focusing on providing safe and secure platform to their users by
having SSL encrypted payment gateways.
- Alternative payment system will
become standard
The m-commerce industry offers the alternative payment modes to make purchases through apps via trustworthy payment gateways. Payment gateways like PayPal, AliPay etc. amounts to maximum of online m-commerce transactions. The other m-commerce or e-commerce companies that are not inviting payments through these payment gateways will soon offer the same to provide the best user experience.
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Created on Dec 31st 1969 18:00. Viewed 0 times.