Top Real Estate Broker Recruiting Tools that Help you Recruit and Retainby Pearl Smith Writer
In this highly competitive scenario, it is not unusual to find a broker leaving his current job and joining the competitor the next day. What is the motivation behind this sudden change? Many of us will immediately answer commission splits, but this factor may not always be responsible. Changing mindset has a lot to do behind such a situation and it goes well beyond the paycheck. When working in a firm, an agent considers a lot of factors like marketing resources, cultural fit, productivity tools and software before planning to make a move to another company. Here, let us discuss some real estate broker recruiting tools that makes the work and lives of an agent easier.
Following an Unchartered Territory
The motivation of every real estate agent is different and work on him in different ways. For some, monetary factors may be the overriding factor like attractive commission splits and more. While some brokers may be more interested in the availability of right educational training and tech tools. Thus, when interviewing an agent, it is imperative to listen to him closely and try finding out what motivates him. Millennial agents look for mobile first and remote technology that enables them to ensure faster and efficient completion of real estate transactions.
It is important to understand that there is life beyond LinkedIn. As per statistics, 94 percent recruiters are active on this platform but only 36 percent candidates are active. With this fierce competition clearly indicated on this social channel, it is time to look for conventional recruiting forums. These days, there are better and more effective platforms that can be used to reach out to talented candidates. Short recruiting videos can be created with testimonials from admins, loyal clients, and customers and post it on YouTube and Facebook. Recruitment can also be done from real estate oriented and sales-based industries like escrow, mortgage, financial, and insurance fields.
It is very important for the brokers to become a little proactive. Sometimes they may be forced to recruit the first candidate coming to them because of the earlier one leaving on a short notice. In this sector when talented candidates are already in a very limited number, it is time that brokers take a smart approach and be proactive and start cultivating candidates to suit precise requirements.
Give a Boost to Your Online Presence
It is important to note that not only potential candidates explore the internet for brokerages, but promising agents are also doing the likewise. Thus, it is imperative to work on marketing your online presence as it will bring good candidates’ attention. Make use of strong SEO keywords in the content posted online so that when customers and agents look for homes for sale in a community, the name of your brokerage firm is the first one to pop-up.
Thus, when planning to Recruit Real Estate Agents who have the desired potential to do an excellent job, make use of the above tips and tools that can help you recruit and retain quality agents.
Created on Aug 26th 2019 05:23. Viewed 354 times.