Articles
Top PR Agencies In India Are Adapting Modern Approaches
by Abhinav K. Digital Marketing Expert, FreelanceBusinesses which are failed to impress target audiences should review their Marketing and Public Relations (PR) activities. The only thing is constant in this world, which is 'Change' and PR too is changing with the changes in world's marketing and business scenario, with the revolution in communications and advancement in digital technology. PR in 2014 and beyond will be bit different, that is why top PR agencies in India, like The Yellow Coin Communication(TYCC) are revamping and reengineering their policies.
Content is known as the future of marketing. Effective, efficient and engaging content for websites, social media, press releases, articles and circulars is the need of the time. creative content rules the world and gone are the days when people were not annoyed by the cliches and uncreative jargons. Right from the birth of a brand to its growth and maturity, the content creator should be creative enough to weave the story of a brand. Story attract people and boring details distract the mind of target customers. It is the responsibility of PR agencies to create a buzz of the brand using all types of communication media and great content in all the formats.
"Integrity depicts strength, coordination and solidarity in purpose. PR in 2014 and beyond is heading towards the integrity of print, electronic and digital media. there should a strong connection in all types of Public Relation activities, whether it is promotion on social media or participation of a brand in an exhibition, coverage and promotional content must be coherent in meaning and essence. On the other hand there should be significant contribution of different departments of the organisation in fuelling a PR campaign. In this era, recognition is more important than name and image is more powerful than identity, those who know the art of using different media may benefit from fruits of PR in 2014 and beyond." - Geeta Singh, PR Head-TYCC.
World is evolving at the speed of light, but there are many
organisations still stuck in the traditional PR format for branding and
image building. Yes, it is absolutely true that media relations play a
vital role in effective PR propositions, but it is not the be all and
end all of PR in the modern contest. Those who are recognising changes
are benefitting from the revolutionised PR models in the digital age. PR Agency in Delhi
Gone are the days when PR was solely dependent on media relations and press releases were the only image building tools of PR. The new model of Public Relations is armed with right weapons of social media and mobile applications such as blogs, online forums, discussions, online gaming, video releases and many. The modern PR model has superseded the traditional approach and at last, only the fittest will survive.
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About Abhinav K. 
Digital Marketing Expert, Freelance
3,664 connections, 72 recommendations, 9,073 honor points.Joined APSense since, November 11th, 2011, From New Delhi, India.
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