Top Magento 2 Development Trends Developers Must Watch Out in 2021

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Implementing the latest Magento 2 development trends is important to ensure your online store stands ahead in the search engines with the widest customer base. And here are the most ruling trends developers of every Magento development company must watch out for and use in 2021.

It is no more a secret that Magento 2 is now the most widely used eCommerce development platform that is open-source in nature and is extremely easy to manage. And the best thing is that Magento 2 comes with many extensions and eCommerce development trends that enhance the performance and the appearance of the stores. Magento 2 also offers multiple customised and integration options to the store owners. This eCommerce platform also comes with a pool of custom web design and UI templates for the online stores. The availability of ready-made responsive templates in Magento also makes it easy for the developers to create responsive stores.

Apart from these, version 2 of this eCommerce platform is also known for creating fast-loading webshops that also makes it a preferred choice over the other available eCommerce development platforms. Version 2 also offers some of the most amazing inventory and product management features that help store owners to easily manage and organise hundreds or even more products at a time. The checkout process is also streamlined by this version, which, in turn, reduces the cart abandonment rate to a great extent.

All these factors have made most of the eCommerce stores get powered by Magento 2. Almost every eCommerce business prefers working with a Magento development company to get the webshops built with this platform.

However, developers need to use and implement the latest Magento trends and technologies to ensure an effortless development and to end up with a customer-oriented online shop.

And here are the top Magento 2 trends developers must watch out for in 2021.

Live Streaming:

Live Streaming feature or trend is one of the most recent Magento development trends developers need to adopt in 2021. It is one of the most customer-demanding features now and can result in more sales of products and better promotion of brands. Now, more and more eCommerce stores are using the power of videos for demonstrating their products and services by broadcasting live videos on different social media and communication platforms as well. In other words, if you want to bring more customers to your store, videos or live streaming can do it for you making your store more impressive and giving a better idea about the products to your customers through the videos.

Voice search:

Voice search is one of the Magento trends that has already brought groundbreaking changes in the eCommerce stores. As per Google, nearly 27 per cent of online customers prefer using voice search on their smartphone for searching something. This technology has taken the online shopping experience to a new level, making it much simpler and quicker for the customer to find their desired products. And if your store still doesn’t have this feature, it’s time to integrate the trend and optimise the store’s content for including voice search.

Smart search functionality:

Your store must be able to give a more personalised experience to your shoppers to stay ahead in the competition with better search options, thereby, making it easier for the customers to find their desired products quickly and easily. Nowadays, people don’t have much patience to look for their products from dozens of products available in the same category. This has made it important to include smart functionalities for real-time searching. In fact, it is already found that nearly 30 per cent of the visitors use the search bar and another study has revealed that approximately 12 per cent of the unsuccessful searches result in visitors leaving the store and switching to the competitor’s webshops.

You can add more filter options, more convenient payment gateways, and streamlined checkout as well to give a more personalised experience to the visitors and convert them into your customers.

Magento PWA:

Magento 2 has recently introduced Magento PWA Studio, which is a set of tools that allow developers to transform the standard eCommerce site into PWAs or Progressive Web Apps.

The eCommerce industry has reached new heights offering a much better and convenient online shopping experience to shoppers. And adopting these latest Magento development trends have provided the online store owners and eCommerce developers more and more exciting opportunities to drive more customers leading to increased sales and revenue.

Jonathan Paul is a skilled and dedicated Magento developer associated with an award-winning Magento development company in Australia, PHPProgrammers. The author has written this article to make developers aware of the latest Magento 2 development trends in 2021.